Internet Marketing

By Kalena Jordan 7th September 1999

Business Internet Marketing You've heard the term bandied around, discussed on the TV news and current affairs programs, currently splashed across all the newspapers and used in connection with some of Australia's largest businesses. But what exactly IS e-commerce?

commerce (also know as Electronic Commerce, eCommerce, ecommerce, EC or web commerce) is the buying and selling of products or services on the internet. commerce may say it is the distributing, buying, selling, marketing and servicing of products or services on the internet and other computer networks. commerce. shopping carts.

Internet Marketing Strategic e-commerce, e-business, i-business, e-tailing, on-line business, they are all buzzwords that basically mean the same thing - utilising Internet technology in the operation/promotion of your business. This can be as simple as having a basic corporate web site or as complex as running your entire business operations via the Internet.

Apollo Hosting's main Quick Start index page, step guides which provide information on common hosting issues such as ecommerce and marketing.

Internet Marketing Seo Thanks to the World Wide Web, even Joe Neighbour's humble one-man business can boast a global shopfront with millions of potential customers, enabling him to compete in markets previously reserved for the big players.

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Ebook Internet Marketing Many Australian businesses understand the potential of the Internet as an additional sales/marketing channel and have embraced this aspect of it, but many have yet to recognise the technology as an facilitator to drive distribution or operating costs down. This is where the real power of e-commerce lies.

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Business Home Internet For those companies that rely on paper-based factory orders and customer deliveries, it makes good business sense to develop a streamlined order/ship/invoice system utilising Internet technology between Head Office, their factories and their retail outlets. Even if their current distribution system is effective, cost savings can usually be achieved by transferring part of their supply chain (such as factory orders) on-line.

Senior Vice President, Global Markets As senior vice president of global markets, John is responsible for Palm's sales and customer support for all channels, including retail, distribution, carrier, eCommerce and Palm's Retail Stores. Before his current position, John was executive vice president of worldwide operations, service, support and eCommerce at Handspring, Inc. In October 2003, Handspring and palmOne became one, combined company. John was a member of the merger leadership team.

Internet Marketing Site Web Businesses worldwide are finding that integrating internal systems between remote locations provides significant cost savings by streamlining previously time-consuming procedures. The Internet also offers the bonus of new markets and the opportunity to form partnerships to reach those markets.

Based Business Home Internet For example, freight and road haulage companies have always lived with the knowledge that while trucks carry a full load one way, the company wears the cost of empty trucks on return journeys. This significant waste of space utilisation prompted a former McDonalds Manager in the U.S. to form the National Transportation Exchange (NTE). The NTE now uses the Internet to connect persons with loads needing transportation with shipping and freight companies that have excess space.

Internet Marketing Web Transaction costs are also much cheaper via the web. Consider this - the average bank transaction cost is $1.07 via a teller and only $0.01 via the Internet. Another example is air tickets - in the U.S. the average cost of processing an air ticket is $23.00 via an agency versus $6.00 via the Internet. This is due to the Internet's ability to link customers directly to the airline's ticketing system, eliminating the need for a "middle agent" or ticketing clerk.

Estate Internet Marketing Real So to take advantage of all these benefits and implement e-commerce, where do you start? Firstly, think of technology as an enabler to business strategy and not the other way around. Work out where you really want your business to go in the next 5 years and then set yearly goals you want to achieve. Find a reliable web development/e-commerce partner and ask them how Internet technology can be utilised to help reach these goals. Just how far you take e-commerce will depend on your business strategy, your markets and your vision. Don't let the bright lights of technology blind you to your original business aims. Follow this advice and you will be well on your way to successfully embracing e-commerce.

Engine Internet Marketing Despite the advantages, setting up e-Commerce is not cheap, it's not easy and it's not fast. But it IS likely to have the biggest impact on business this century and its adoption will be critical for companies wanting to survive.

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Article by Kalena Jordan, one of the first search engine optimization experts in Australia and New Zealand, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank, Kalena manages Search Engine College , an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.