Internet Marketing

WebSideStory Names CFO and Two New Directors

(SAN DIEGO, CA May 10, 2004) WebSideStory, a leading provider of on-demand Web analytics, today announced the appointment of a chief financial officer and the addition of two new board members. firm internet marketing
Thomas Willardson, with nearly 30 years of experience as a finance professional, will become the companys CFO. Willardson was the senior financial officer for Leap Wireless, a telecommunications company that was spun off from Qualcomm. At Leap, Willardson spearheaded a drive to raise more than $3 billion in capital, including a $350-million initial public offering. Willardson has also served as chief financial officer at the Archimedes Technology Group, a San Diego plasma physics company. For more than 13 years, he worked at the Bechtel Group, where his experience included private equity investing and arranging non-recourse debt. Prior to that, he spent eight years at Fluor-Daniel, conducting economic feasibility studies and arranging project financing for Fluors clients. Since 1991, Willardson has been a director at Cost Plus World Market (NASDAQ: CPWM), a specialty home furnishings retailer, and he is currently chairman of that companys audit committee. Willardson received his undergraduate degree in finance from Brigham Young University and an MBA in finance from the University of Southern California.

The Internet Corporation for Assigned Names and Numbers (ICANN) has announced that it has moved into negotiations with companies applying to register two new domain names. .mobi and .jobs, but the process to approve the new domains could take months and officials have warned that approval is not guaranteed.

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The new version, as the name suggests, is intended for the enterprise environment to protect corporate workstations. New features in this corporate edition, according to Stephen Lawton, director of marketing at Acronis, include "a central management console, client program which does not require systems be rebooted before it can be run, and the ability to deploy agents to networked PCs." The console, says Lawton, "runs any of the various tasks that the agent offers."

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We are pleased to have someone of Toms caliber join the team, said Jeff Lunsford, chairman and CEO of WebSideStory. His financial expertise covers a wide spectrum from start-ups and growth companies to large public corporations. Toms leadership and knowledge will be a great asset.

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Optical Media The continuing evolution of the Internet has leveled the playing field when it comes to optical media. While a huge number of companies are marketing discs, only a handful of companies actually manufacture discs. These manufacturers (known as OEMs, for Original Equipment Manufacturers) name companies you know, who then package and distribute them through the channels where we find and buy them. This works for the manufacturer, who often doesn't have the retail channel experience, and for the brand, who doesn't have to build new factories.

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WebSideStory also announced the appointment of two new board members: James S. Mahan III and James R. Glynn.

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Mahan is the founder and chairman of S1 Corp. (NASDAQ: SONE), a leading provider of ASP-based front-office applications for financial institutions, and the founder of Security First Network Bank, the worlds first Internet bank. Prior to that, he served as chairman and CEO of Cardinal Bancshares, a bank holding company. denver internet marketing
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Glynn has been a longtime executive in the biotechnology industry. He most recently held several executive positions at Invitrogen (NASDAQ: IVGN), a San Diego biotechnology company, including president, interim CEO, CFO and executive vice president. He is currently a board member at Invitrogen. Prior to that, Glynn held executive posts at Matrix Pharmaceuticals and Mycogen Corp. internet marketing specialist
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For more information about WebSideStory and its flagship Web analytics service, HBX, visit www.websidestory.com or www.hbxondemand.com. agency internet marketing
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About WebSideStory
Founded in 1996, WebSideStory is a leading provider of on-demand Web analytics services. WebSideStorys enterprise solutions provide actionable, real-time information about online visitor and customer behavior. More than 500 enterprises rely on WebSideStorys solutions to sell more products and services, increase online lead generation and advertising revenue and enhance online customer support. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: wsspress@websidestory.com. Web: www.WebSideStory.com. HBX is a trademark of WebSideStory. Other trademarks belong to their respective owners.