Internet Marketing

What Your Website Statistics Can Tell You ...
© 2002 by Detlev Reimer

Business Internet Marketing Do you always know what's going on at your website ?
How
many unique visitors you had and which pages they looked at ?

The value of website statistics. Your website is an important and relatively inexpensive marketing tool. Used properly, it can garner important sales leads. But, like all components of a successful marketing campaign, your website also needs ongoing attention, tuning and adaptation based on customer preferences. Where are visitors located Where do they go within your site Why do they leave What makes them stay What pages lead them to action How effective are your search engine marketing efforts You can find these answers and more in your website statistics.

Internet Marketing Strategic If not , you should consult your best friend, your best colleague
and your relative for everything that is related to your online
business : Your website statistics !

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Internet Marketing Seo
What do you as an Internet marketer need to know about
your website ?

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Ebook Internet Marketing Number Of Hits :
A hit is not a single visitor like most people tend to believe .
It is a file that is requested from your website in order to show
the page like it is intended. This means, every single picture on
your webpage is a hit plus the HTML-file itself.
For example, if your index.htm file has 10 different pictures in-
cluded, you would have received 11 hits to your website. If the
visitor goes to a second page which has 4 pictures on it , you
would have received 5 hits more, totalling 16 hits just by visi-
ting two pages !
So the number of hits doesn't actually say anything about how
many unique visitors your website had . And therefore it is the
most inaccurate statement if a company says their website had
17,000 hits in a month .

(800) 2165 (435) 3433 Website Statistics Website Statistics Web site statistics can be a beneficial tool in analyzing your Web site's traffic. Web site statistics applications such as AWStats allow you to run reports on your visitors and determine numerous bits of useful information such as browser type and geographic location of the visitor, as well as which search engine and keyword the visitor used to find your Web site.

Business Home Internet Often, the expression HITS is related
to as an abbreviation for "How Idiots Track Success" !
Number Of Unique Visitors :
A visitor can be defined as one computer making requests for
webpages . If this computer makes more than just one request
within a period of 30 minutes (which would be the usual way...)
then it still counts as one visitor even he looked at 15 different
pages of your website.

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Internet Marketing Site Web
With most statistics programs, the common search engines are
excluded from the results. This is because they can make a signi-
ficant part of the visitor total if they are included . At some days
the search engines would qualify as 30-40 visitors if they were
not excluded.
Favourite Pages
Which pages have been viewed most often ? This is a question
that is very relevant if it comes to developing content for your
website . You will be able to determine if your visitors really
look at the pages which you consider to be the most important
sections of your website.

Based Business Home Internet If they do not visit those pages, you have to find a way to funnel
them into the right direction by making your links more eye-
catching. Then, if there are still no relevant changes, you need to
analyze your visitors' behaviour in depth to see why your content
is not accepted . Perhaps you will need to shift the focus of your
site a bit .

Internet Marketing Web Referrers :
Where do your visitors come from ? This is the most relevant
question when it comes to analyzing your traffic. With these
logfiles (statistics) you will be able to see if e.g. your search en-
gine submissions were successful . Or you can see which other
webpages are linking to your site.
This section "referrers" is the single most important part of your
website statistics. You will be able to analyze exactly where
your traffic comes from . Consequently, you can react if you get
no traffic from the search engines or from certain websites where
you have advertised.

Estate Internet Marketing Real Dead URLs (not found) :
This part of your statistics gives you the possibility to look for
broken links or for pages which cannot be accessed for other
reasons. It is very important that you fix the pages causing these
problems; you want to look professional, or not ?
One tip from me : If you have redesigned your website and
certain pages have been removed, set up redirect pages to re-
place the removed pages. This ensures a visitor, who e.g. comes
from a search engine, will not see the ugly "not found" page.
Instead , use a little refresh tag which brings him to your main site
so the visitor is not lost .....
The next time your website statistics want to tell you something,
you should better listen carefully. It could save you thousands
of dollars in advertising costs and could make you look much
more professional !

Engine Internet Marketing

Affiliate Internet Marketing ---------------------------------------------------------------

Consulting Internet Marketing Written by Detlev Reimer, CEO of 1A IMS-Marketing. In his
Web Money Marketing Newsletter, he shows regular people how
to earn an income online. Subscribe to the free version by sending
a blank email to: webmoney @ dreimer.par32.com (Remove spaces)
or visit his website at: http://www.internetmarketing-success.com .

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