Internet Marketing

CHARMS sees growth

Business Internet Marketing The Caribbean Hotel Association Reservation Marketing Service (CHARMS) finished up 2005 with an aggregate revenue increase of 143.4 percent.

"When consumers first began purchasing travel over the Internet analysts touted huge growth potential for the space, and now those online transactions represent more than half of all travel sales, " commented Stacy. "The group travel market is the last frontier of the online travel industry and like the overall online travel market; we believe growth potential is enormous."

Internet Marketing Strategic There was also a 70.7 percent increase in average daily rates (ADR), for a portion of its member Caribbean hotels subscribed to booking engine services, available through Utell by Pegasus or Unirez by Pegasus(tm) representation services.

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Internet Marketing Seo "The focus of CHARMS is to make Internet distribution easier for independent hotels and to help hotels increase their revenues and ADR," explained Colin Douglas, Strategic Account Director - PegasusCHA rSolutions, who manages the program for the Caribbean Hotel Association (CHA).

Jeremy's interview with RSS Ray continues in this segment. "Online Marketing with RSS Ray" Interview with Doba CEO, Segment 1 Online Marketing with RSS Ray is a one hour weekly radio program broadcast on wsRadio.com, the internet's talk radio leader with over 1.4 million monthly listeners. Each show brings online marketing experts to Ray's audience for sales growth, profit improvement and increased customer loyalty. In this interview, Jeremy talks about best practices and common challenges related to Product Sourcing for Online Sellers.

One year after Pegasus Solutions, Inc. announced the expansion of its longstanding relationship with CHA, at Caribbean Marketplace 2005 in Montego Bay, Jamaica, the provider of hotel representation services marks the success of the past twelve months by extending a strategic offer of free access to the Pegasus "Rate Checker" service for one full year, for new hotels that sign up during January 2006.

"RateChecker" allows hotels to intuitively monitor and compare competitors' rates online, giving hotels rate intelligence that is both sophisticated and easy to use, similar to the tools used by large chains.