Internet Marketing

www.internetretailing.net, the magazine, portal and conference for multichannel retailers. Duncan Smith, Principal Trainer on Information Law and Privacy, iCompli Duncan Smith Robin heads up bigmouthmedia's PPC team, handling clients including British Airways and Hilton. Robin joined bigmouthmedia following several years as a digital marketing manager in the telecoms sector. Robin's team is spread across the four bigmouth offices so he's often jetlagged, but never grumpy. Under Robin's watchful eye, his team at bigmouthmedia has tripled in size and won several industry awards. David Bird, Senior Lecturer, Manchester Metropolitan University Business School David Bird David has been at MMU Business School since September 2004, and previously worked in the School of Computing and Management Science at Sheffield Hallam University for 2 years. Before moving to Hallam he was the manager of the learning design team at Academee, whilst prior to that he worked at the Information Systems Institute at the University of Salford. David has also been a director of a number of limited companies in the new media sector. Ged Carroll, Consultant, Waggener Edstrom Worldwide Ged Carroll Ged Carroll is EMEA lead consultant in the digital strategies group at Waggener Edstrom Worldwide working the agencies clients in the technology, pharmaceutical and consumer brands.. Ged has 10 years consumer, media and technology marketing communications experience. He has advised and developed successful brand marketing campaigns for both blue-chip and new-chip organisations. His client experience includes Motorola, Palm and Sony. He joined the Waggener Edstrom in May 2006. Before he joined Waggener Edstrom Ged worked in-house at Yahoo! Europe. In Ged's previous role as European PR Manager for Yahoo!, he created and directed pan European consumer PR, buzz marketing and influencer programmes for Yahoo!'s web 2.0 businesses including Yahoo! Search, flickr, del.icio.us, upcoming.org and Yahoo!360. His Yahoo! 'Finds of the Year' campaign was shortlisted for a PR Week Award. Previously he held positions at The Weber Group Europe, Edelman, Pirate Communications and as an independent consultant on a range of consumer media and technology clients including Aljazeera, Planet Out Partners, InLondon Magazine, Verizon, Ericsson and AOL. Ged is a member of the CIPR (Chartered Institute of Public Relations), and was nominated for PR Week's 'Ones to Watch in 2001'. His personal blog is at renaissancechambara.com. Michelle Goodall Michelle Goodall When she is not glued to a computer, Michelle likes to spend time with her husband and two young children, drink red wine and cook. Chris Averill, CAD Interactive Chris Averill Chris is a young, dynamic, proven leader for innovative interactive and communication design. An expert interface designer with industry-leading usability and IA expertise, Chris promotes user centred design, from the user and the business perspective. His career has seen him launch HomeChoice in 1996, lead BUPA's web team, deliver web and interactive TV projects for Arthur Andersen and most recently launch BT Vision. Craig Stapley, Director, Red Charger Digital Craig Stapley I have been working in online advertising predominantly with EMAP since 2000, this makes me something of an industry OAP! I launched Red Charger Digital in March 2007 delivering tailored online sales training courses for publishers including IPC, National Magazines and EMAP ensuring sales teams are equipped with the knowledge, expertise and confidence to harness the maximum spend for their multiplatform brands. I also continue to 'practice what I preach' through handling the online advertising for several high profile websites within the automotive vertical, specialising in delivering premium online advertising and consultancy. I have an insatiable passion for the industry, it's a career which I feel very lucky to say is also a hobby. Mike O'Brien Mike O'Brien Mike O'Brien has over 28 years experience as a Creative Director in brand and direct agencies. He has spent the past 8 years as a pan-European Digital Consultant, agency Workshop Facilitator and University Lecturer in all aspects of brand, direct and digital creativity. Mike specialises in designing and delivering highly enjoyable and interactive workshop and lecture sessions that provide delegates with the kind of learning opportunities that have a rapid and sustained impact on personal skills and knowledge development. Andrew Gordon Andrew Gordon I have been working in the online industry since 1997. I helped launch www.jobs.ac.uk whilst studying at The University of Warwick Business School. With a background in sales and marketing and qualifications in psychology and business, I am fascinated by all things Web. I often entertain my friends and family with my exciting predictions on the future of the Internet. Since 1997 I have built up an extensive experience and understating of:

• website usability
• search engine optimisation
• web analytics
• online PR
• online copywriting
• blogging
• and Internet Marketing

I have worked on just about every type of website project from the smallest sites for one-man consultancies to large-scale ecommerce platforms and just about everything in between. Matthew Yeomans Matthew Yeomans Matthew Yeomans is a director of Custom Communication. He has spent 15 years working with major media companies as a journalist and online editorial consultant. Matthew wrote the The Ag, a pioneering news blog for Time.com and his work has been published in National Geographic, The Atlantic Monthly, the New York Times, Time, Wired, Travel & Leisure and many other publications. He is the author of Oil: Anatomy of an Industry, published by New Press and the upcoming Gastrokid cookbook, published by Wiley & Sons. He has held the position of senior online editor at The Industry Standard and senior editor at the Village Voice and he has taught online media at Cardiff University and feature writing at New York University. Engage your customers. Choose Latitude for your search, display & social campaigns Latitude Advertise here » paying subscribers will be given priority).

• We will confirm places on Monday 10th December, and
• Lemon Studios and E-consultancy decision on who is on the guest list is final

An even more important point... If you don register, or don have your place confirmed, and so are not on the door list then you WONu be allowed in. So you CANNOT turn up on the night. How much does it cost Nothing. But you do have to pay for your own drinks. There are no sponsors, no sgenda and therefore no free drinks. It like meeting up with some friends for a drink. Where is it We e provisionally booked a venue in Clerkenwell, however based on the interest in this event this is subject to change to a bigger venue. Either way, it will be a central London bar, probably somewhere near Clerkenwell as that where Lemon Studios is. Two reasons why we can tell you the venue for sure yet:

1. We don know how many people will register to come. WeŽ like to be able to get a venue at relatively short notice that will fit in all whoŽ like to come.
2. By only telling the venue to those people on the actual final list we hope to avoid too many people just turning up on the night (and being turned away)...

Any other questions

• Site location
• Home
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• Lemon Studios Christmas Party

Manchester digital shorts | Events | E-consultancy.com Join the cream of the North West's digital marketing community for networking, drinks and some short insightful presentations at our inaugural digital shorts event. E-consultancy and Manchester Digital will be hosting their first “Digital Shorts” of 2008 on 23rd January, 2008 After a well-earned Christmas break, Ian Jindal, Editor in Chief of InternetRetailing.net, will be reviewing the key developments of note to ecommerce professionals during 2007. In particular Ian will be looking behind the hype of Web2.0 (3.0 ), social networking and what emerging trends, technologies and customer behaviours should be on the minds of digital professionals, informing their ‘digital resolutions’ for 2008. Time Event 18.00 Registration and coffee 18.30 - 18.45 Introductions from E-consultancy and Manchester Digital 18.45 - 19.45 Ian Jindal, Editor in Chief of Internet Retailing and eCommerce advisor 19:45 - 20:30 Networking with wine and canapés Location Tiger Tiger, The Printworks, Withy Grove, Manchester, M4 2BS, 0161 385 8080 Cost £25 per person Share the latest best practice with your peers roundtable, knowledge, network, discuss, debate, meeting Training - Looking for details of our Internet Marketing Training Events Roundtables What are they Roundtables are chaired and facilitated by E-consultancy. We only have 12-15 people and there are no journalists, no audience, no sponsors or advertisers, no presentations. They are a chance to discuss 4 of the most important issues and trends within a particular topic or sector with peers. Roundtables are attended by a mixture of in-house team members, agency specialists, representatives from industry bodies and independent consultants. E-consultancy ensures there is a good mix of people assembled to discuss the topics. The level is typically mid-senior management for in-house teams (e.g. Marketing Manager, Head of E-commerce) and Director / Partner for consultants and agencies. What is the format and venue All roundtables are kindly sponsored by GfK NOP and take place on the 9th floor of their offices at Ludgate House, overlooking the Thames, 245 Blackfriars Road, London, SE1 9UL. (view map) The 2hr format is as follows: 20 mins Arrival, coffee, introductions 80 mins E-consultancy chairs discussion on 4 most important issues and trends 20 mins Close, coffee, networking The agenda is set by E-consultancy based on 4 main discussion points. This agenda, however, is based on feedback from roundtable attendees prior to the event to ensure relevance and topicality. Look below for example outputs from past roundtables. How much does it cost The standard price per roundtable is $389 but they are free for Corporate Members (who also have priority booking). How do I book Contact us and simply let us know which roundtables you'd be interested in attending. Roundtables within the next 12 months There are 4 roundtables per month every month of the year except August and December. See below for further details. Subject Time Date Status Output Online PR 13:00-15:00 22 May 2008 Places available User Experience 13:00-15:00 22 May 2008 Places available Search Marketing - SEO 13:00-15:00 22 May 2008 Places available Mobile (incorporating content and marketing) 15:30-17:30 22 May 2008 Places available Online Customer Service 15:30-17:30 22 May 2008 Places available Social Media 15:30-17:30 22 May 2008 Places available E-mail Marketing 2 13:00-15:00 25 Sep 2008 Places available Affiliate Marketing 2 13:00-15:00 25 Sep 2008 Places available Measurement, Analytics and Optimisation 2 13:00-15:00 25 Sep 2008 Places available Search Engine Marketing - PPC 2 15:30-17:30 25 Sep 2008 Places available Shopping and Product Comparison 15:30-17:30 25 Sep 2008 Places available Digital Channel Management 2 15:30-17:30 25 Sep 2008 Places available Search Engine Marketing - SEO 2 13:00-15:00 27 Nov 2008 Places available Online PR 2 13:00-15:00 27 Nov 2008 Places available User Experience 2 13:00-15:00 27 Nov 2008 Places available Social Media 2 15:30-17:30 27 Nov 2008 Places available Lead Generation 15:30-17:30 27 Nov 2008 Places available Online Media Planning and Buying 15:30-17:30 27 Nov 2008 Places available View all past Roundtables and download output » Training - Looking for details of our Internet Marketing Training Events [ Sponsored Links ] Omniture Web Analytics Best Practice Guide: 7 steps to increasing website conversion Omniture 08 Jobs & Recruitment Online marketing jobs is all we do Internet World Logo Managed Hosting Dedicated to your business hosting And delivering service excellence. Dedipower Advertise here » Roundtable: Search Engine Marketing - PPC « Back Roundtables Home » Event name Search Engine Marketing - PPC Reevoo /p> Read full story » Posted 13:57 19 Mar 2008 by Graham Charlton Filed under: E-commerce, Shopping Comparison, Web 2.0, Social Media, Social Shopping, Retail, Shopping, Aggregation, venture capital, Reevo, Banexi Achieving an ROI from marketing Marketing departments need to come out of their comfort zones and start demonstrating their impact on the bottom line, writes James Harrison. Read full story » Posted 12:32 19 Mar 2008 by Guest Author Filed under: Strategy and Planning, E-commerce, marketing, credit crunch ITV to relaunch its online video player ITV's online catch up TV offering will be revamped in an attempt to compete more effectively with the BBC's iPlayer. Though ITV launchedhe service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com /p> Read full story » Posted 12:30 19 Mar 2008 by Graham Charlton Filed under: General / Other, Usability and User Experience, Entertainment, BBC, Video, IPTV, TV, Broadband, iPlayer, ITV video player page 7 of 2155 « 1 2 3 4 5 6 [7] 8 9 10 11 12 » Quick links Ad networks have been in vogue. A number of startup ad networks have raised big money over the past year and media companies such as Martha Stewart Living Omnimedia and Forbes have decided to get into the game by launching their own. Read full story » Permalink Add a comment Posted 08:45 27 Mar 2008 by Drama 2.0 Filed under: Online Advertising, Big Media Do big brands really need to buy links Big brands have been traditionally slow to catch on when it comes to online marketing and quite a lot of them make a mess of it when they finally decide to embrace new strategies. Read full story » Permalink Comments (4) Posted 08:30 27 Mar 2008 by Patrick Altoft Filed under: Search Engine Marketing, Google Efficient Frontier CEO James Beriker on Search James Beriker is the president and CEO of search technology and marketing group Efficient Frontier. Inü turbulent few weeks for the industry, we asked him about Google recent share dive, the prospective Microsoft-Yahoo merger and the agency plans to expand into new areas like display advertising, ocalised searchünd emerging economies. Read full story » Posted 14:15 26 Mar 2008 by Richard Maven Filed under: Search Engine Marketing, Google, Yahoo, Microsoft, Financial Services, Google Adwords, efficient frontier Audit checklist - best practice in managing digital channels What is the best approach for reviewing an organisation's digital marketing strategy to identify ways to improve results from online channels This is one of the questions we will answer in the upcoming E-consultancy "Managing Digital Channels" Best Practice Guide. This post presents ten essential steps to complete a digital channel performance audit and improvement plan audit based on initial interviews with senior e-commerce managers from a range of companies including Bupa, Dell, EDF Energy, FT.com, Mercedes Benz, Oxfam, Ted Baker, Thomas Cook, uSwitch and Virgin Atlantic. Read full story » Permalink Comments (1) Posted 08:39 26 Mar 2008 by Dave Chaffey Filed under: Strategy and Planning, Strategy The internet and your career path Digital marketer Steve Rubel has an interesting post entitled "Three Internet Careers That Soon Won't Exist" in which he predicts that social media managers, internet advertising salespeople and digital talent agents will see their jobs disappear as the tasks they perform are "integrated into other roles." Read full story » Posted 08:35 26 Mar 2008 by Drama 2.0 Filed under: Online Advertising Keeping track of your competition Most web savvy companies are aware of reputation monitoring and a large number of you probably have Google Alerts set up to report new links or mentions of your company name. Read full story » Posted 15:41 25 Mar 2008 by Patrick Altoft Filed under: Search Engine Marketing LinkedIn adds company profiles LinkedIn has launched another new feature, adding profiles of 160, 000 companies to the professional networking site. E-consultancy LinkedIn profile /p> Read full story » Posted 13:48 25 Mar 2008 by Graham Charlton Filed under: General / Other, Online PR, Web 2.0, Social Networking, Search, LinkedIn 5 ways campaign websites can enhance their online presence Leon Bailey and Jonathan Hirshler look at how five of the UK most popular campaign groups can enhance their online visibility and presence. Read full story » Posted 13:47 25 Mar 2008 by Guest Author Filed under: General / Other, Usability and User Experience, Online PR, Web Design, Search, Design Please wait while the banner loads! I have just been checking my Yahoo Mail, which kindly displays a skyscraper ad on the right side of the screen. Read full story » Posted 08:30 25 Mar 2008 by Matthew Finch Filed under: Online Advertising, Rich Media, Design, video, flash, loading These crazy bloggers still think they understand the music business In an op-ed piece in the New York Times on Saturday, British musician Billy Bragg suggests that social networks like Bebo and MySpace should pay royalties for the music that is made available through their services. Read full story » Permalink Comments (9) Posted 08:22 25 Mar 2008 by Drama 2.0 Filed under: Entertainment, Big Media, Music monebaggasse