Internet Marketing

Jens Thraenhart

Business Internet Marketing Fairmont Hotels & Resorts - Director of Internet Strategy

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Internet Marketing Strategic

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Internet Marketing Seo As Director of Internet Strategy at Fairmont Hotels & Resorts, Jens oversees the company’s public web sites and in-room guest portal, including the maximum utilization of current capabilities and identification of new functional enhancements, and establishment of third party partnerships to develop appropriate presence, optimization of electronic distribution and linkage to the web site. He is responsible for the development of marketing strategy vis-à-vis using the web for building customer loyalty and enhancing the brand attributes, by provision of information relating to online customer behavior and target markets.

We are seeking a brilliant, the millions of vacation home owners using our site(s) to market their properties and the millions of internet travelers in the US who are just discovering that vacation rentals are a great alternative to traditional travel accommodation. As Vice President, US Marketing, you will manage and grow our talented marketing team and execute the overall strategic marketing plan for our US business.

Ebook Internet Marketing Jens, 33, a native of Germany, has twelve years of international hospitality experience working for boutique, independent hotels and resorts to international luxury chains, such as Fairmont, Four Seasons, Kempinski, and Marriott. His background started with the founding and operating of a successful food catering company, leveraging years of restaurant management experience and managing an independent luxury golf resort in Germany, to consulting for distressed hotels, to developing on-line strategies for hotel companies. Most recently, Jens acted as Co-Founder and Executive Vice President of Marketing & Strategic Business Development at MyLeisureTime.com, Inc, a hospitality related web-based company, focused on revolutionizing leisure planning for the luxury lifestyle. In addition to his extensive hospitality background, Jens is also a German-registered nurse, who has worked in intensive-closed psychiatric care units during his medical studies at the University of Giessen in Germany.

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Business Home Internet Jens has an MBA-accredited Masters of Management in Hospitality from the School of Hotel Administration at Cornell University, where he served as Graduate Teaching Assistant in Strategic Marketing and Advertising for Professor Chekitan Dev and Dr. Peter Yesawich, and a joint Bachelor of Science in International Hospitality Management from the University of Massachusetts, Amherst, and the University Center ‘Cesar Ritz’ at Brig, Switzerland. Jens is the founder and president of the “Cesar Ritz” Network Society, a Swiss-based alumni association of hospitality professionals worldwide, and a founding Principal of Chameleon Strategies, Inc. Jens has provided advisory services for international clients such as Success Hotels (Germany), and Ian Schrager Hotels (USA).

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Internet Marketing Site Web Jens is a frequent speaker at industry trade conferences, and guest lecturer at top hospitality programs in Switzerland and North America. He belongs to several industry associations, including HSMAI – Advisory Board Member (Hospitality Sales & Marketing Association International), IH&RA (International Hotel & Restaurant Association), HEDNA (Hotel Electronic Distribution Network Association), CHS – President, Toronto Chapter (Cornell Hotel Society), and NYNMA (New York New Media Association).