Online Publishers Association Announces 2005 Eyes On The Internet Tour Dates
Online Publishers Association Announces 2005 Eyes On The Internet Tour Dates
OPA Partners with the Media Management Center at Northwestern University for Research that Defines and Measures Consumer Engagement with Web Sites To Be Unveiled During Annual Eight-City Tour
NEW YORK, NY -- April 12, 2005 -- The Online Publishers Association (OPA) announced today the schedule and program for its annual Eyes on the Internet Tour. The eight-city road show, now in its third year, is designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing. Beginning in San Francisco on June 2, this year's Eyes on the Internet tour will focus on consumer engagement with the Web, as the OPA unveils its ambitious new research project, "The Online User Experience Study," conducted by the Media Management Center at Northwestern University. internet marketing resource"Understanding how consumers experience Web sites is central to building a successful Web presence and effectively marketing products and services online," said Michael Zimbalist, president of the Online Publishers Association. "As online audience growth in the U.S. matures, it is imperative for both publishers and marketers to create engaging online experiences that build loyalty, usage and advertising effectiveness."
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expert internet marketing"However", continues Serpa, "more newspapers need to embrace modern technology to succeed % especially since readers, and advertisers alike, have been turning to the Internet for some time." Based on May 2007 data from the Newspaper Association of America, online advertising revenue made up a larger percentage of ad revenue in Q1 versus the same period a year ago. The Classified Concepts Online Locator 2.0 provides a way for newspapers to bridge the gap between print and online classifieds, by enhancing the online component to compliment their print program and take advantage of the monetary potential of Internet advertising."
internet ireland marketingThe research will define, describe and quantify the qualitative experiences consumers have with various Web sites and determine which of those experiences motivate a deeper level of engagement with those sites. The research will also help inform how publishers and marketers can relate and cater more effectively to differing audience segments online.
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internet marketing techniqueImportantly, the research methodology has been used by the Media Management Center in the past to study engagement with newspapers and magazines. As a result, the OPA initiative will enable the first-ever cross-media comparison of this type between print and digital media.
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The research findings will be presented by Todd McCauley, research manager of the Media Management Center, and Michael Zimbalist, president of the OPA, followed by a panel discussion including three senior executives representing the publishing, ad agency and client communities. diego internet marketing san
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Dates and cities for Eyes on the Internet 2005 tour breakfast events are as follows: internet marketing plan
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* San Francisco - June 2 article internet marketing
* Chicago - June 8 information internet marketing
* Detroit (Birmingham, MI) - June 9 internet marketing network
* New York - June 14 internet marketing promotional
* Boston - June 15 internet marketing research
* Atlanta - June 21 affiliate company internet
* Los Angeles - June 23 free internet marketing
* Dallas/Ft. Worth - June 29 campaign internet marketing
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To register for any of the Eyes on the Internet 2005 breakfast events, visit http://www.online-publishers.org/eyes2005. All events are free of charge. firm internet law marketing
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Eyes on the Internet 2005 is sponsored nationally by About.com, Dow Jones Online, ESPN.com, MSNBC.com, NYTimes.com, Real Cities Network, Reuters.com and Tribune Interactive. In addition, Advertising Age will serve as the media sponsor. internet marketing software
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About the Online Publishers Association en internet marketing
Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 113.4 million visitors, or 70.4 percent of the total U.S. Internet audience (Source: comScore Media Metrix, December 2004 combined home/work/university data). For more information about the Online Publishers Association, visit www.online-publishers.org.
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