Internet Marketing

BBDO Named eBay's Marketing Agency of Record in the U.S.

San Jose, CA, March 30, 2005 - eBay (Nasdaq: EBAY) today announced that it has selected BBDO to be its marketing agency of record in the United States. BBDO will provide integrated leadership across all parts of eBay's marketing operations, including Internet marketing, direct marketing, and print and television advertising. engine internet marketing
"We're extremely excited to have BBDO on board," said Bill Cobb, President of eBay North America. "eBay's marketing needs have been expanding as the company has grown. To generate the integrated marketing efforts we undertake today, we needed an agency that could deliver creative excellence across our marketing mix. BBDO is the best agency in the business."

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The personal information you have provided us and information about your order may be shared with third parties. This information may be combined with other personally identifiable information (such as demographic information and past purchase information) available from our records and other sources. This information will be used to make our future marketing efforts more efficient. It may also be used by our marketing partners to bring you offers of interest. If you prefer we do not share your name and address with marketing partners, please contact Customer Service.

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In 2004 eBay spent $455 million on global online and offline marketing programs. Of that amount, approximately $250 million was spent in U.S. marketing initiatives.

From 1972 to 1974, Pete left the agency business to join PepsiCo Japan, Ltd., in Tokyo, where he served as VP of marketing for Japan and the Pac Rim. In 1981, Pete joined J. Walter Thompson and spent the next 10 years managing key accounts in both their Washington and New York offices. Later, from 1991 to 1993, Pete served at Young & Rubicam, New York, where he was the EVP, Account Management Director on the agency’s $260 million worldwide AT&T business. In the Fall of 1993, Pete was appointed President of Arnold Communications in McLean Virginia and led the Agency’s growth from $15 million to $156 million, lifting the agency from 13th in the market to number one in only three years. Arnold Advertising was acquired in 1998 by Dan Snyder, owner of the Washington Redskins, and Pete left in the spring of 1999 to pursue a new career in Strategic Internet Marketing with Solven.com, founded.

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During the first several years of its history, the eBay brand was built by a combination of word of mouth by its dedicated community of users and internet marketing initiatives. By 2001 the company was experimenting with targeted print advertising, focused on attracting buyers to its thousands of categories. In late 2002, with the Internet heavily penetrated across all categories of consumers, eBay launched its first national television advertising campaign under the banner "Do it eBay." During the 2004 holiday season, eBay launched a second national TV campaign called "The Power of All of Us."

Internet placement agencies are one avenue that many freelance marketers are taking advantage of to find marketing jobs. An Internet placement agency makes it their business to make sure that their client's offices are staffed with the most talented and creative professionals. Advertising agencies, design firms and corporations all have need for freelance marketers. Some companies make it their policy to start someone off doing something simple like freelance marketing research and then will evaluate whether to bring the freelancer on as a permanent employee.

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"eBay is a marketing person's dream," said Jeff Mordos, Chief Operating Officer of BBDO New York. "It's a phenomenal brand that's a huge part of the popular culture. We're honored that eBay has selected us as a partner and look forward to helping them build their business." business computer internet

eBay's prior agency of record was the San Francisco-based boutique agency, Goodby, Silverstein & Partners. About eBay eBay is The World's Online Marketplace. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global e-commerce for an ever growing online community.