Internet Marketing

Following the Movement: What Whoast Does and Why

Business Internet Marketing When it comes to security, versatility and stability, there is no better solution in information technology than open source. From operating systems to Web development to just about any common application, the open-source revolution finally has taken hold.
Businesses have started to truly understand the benefits of opting for open source, not only to save money, but also for the peace of mind it brings to their IT environment.
The term "open source" has a variety of meanings in the IT world. It is used to describe initiatives and collaborations ranging from software projects to enterprise environments with source code that is accessible to anyone. It stands as perhaps the ultimate example of the process of continuous improvement by encouraging everyone to make it better - and share how they did it.
Many open-source-based solutions like RedHat, Ubuntu and Suse are becoming down-right mainstream, drawing offers for proprietary partnerships from hardware giants like Dell, HP and IBM. So far, each has maintained its autonomy and reiterated its commitment to furthering "the movement" rather than its bottom line.
The issue of support no longer keeps businesses from buying in to open-source technology either. Most are fully supported, either through packages by their distributors, as in the case of RedHat and Suse, or via the well-rounded Internet network.
Whoast already has found great success with several open-source technologies in its Web design and development services, including running RedHat Enterprise Linux on all of its IBM servers.
Whoast President Aaron Wittersheim described the company's choice of open source as "a pragmatic business strategy that can be observed and implemented by our clients."
In fact, Whoast encourages all of its clients to make the open-source conversion with every new Web development project, Wittersheim added.
By using LAMP - that's Linux, Apache, MySQL and PHP - the Whoast team creates an open-source solution that is versatile and secure. All of its proprietary software is created around open-source technology, and its vast network of production and development servers all run different "flavors" of Linux.
"We want our clients to see and understand how we use this technology, and perhaps find solutions for their own environments," he said. "Open source is a critical element of our business, and we believe it's the right solution for our customers, too."

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Aaron Wittersheim is president of Whoast Inc., a suburban Chicago Internet marketing firm, specializing in customized SEO and PPC techniques. For more information, visit http://www.whoast.com