Internet Marketing

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"The unauthorized use of trademarks on the Web is a growing problem, " says Catherine Seda, Internet marketing expert and author of Search Engine Advertising. " off products then market them under another company"s trademarks through search engines, mail and other promotional campaigns. Consumers might not realize this until it"s too late. Trademark owners need to constantly police the Internet for infringement incidents."

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Satellite broadcaster BSkyB is planning to launch an attack on the home phone market with an internet telephony service, according to a newspaper report.

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