Al Ries to Speak at Business Wire Conference on Integrated Marketing, Internet Marketing

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Al Ries to Speak at Business Wire Conference on Integrated Marketing

NEW YORK--(BUSINESS WIRE)--May 26, 2004--Al Ries, the world-renowned marketing strategist and best-selling author of "The Fall of Advertising & The Rise of PR," leads a panel of prominent marketing and public relations executives who will speak at a Business Wire conference on integrated marketing.
The conference is scheduled for Tuesday morning, June 29th, from 8:30 a.m. - 11 a.m., at Reuters US Headquarters at Three Times Square (42nd Street and Seventh Avenue) and is free of charge to public relations, investor relations, marketing and advertising professionals. The conference will be webcast by Thomson CCBN.

Other speakers include Richard Badler, senior vice president, corporate communications for Unisys; Michael Marino, chief strategy officer for Manning, Selvage and Lee and Les Blatt, Business Wire's manager of multimedia. The moderator is Julia Hood, editor of PRWeek.

"Conference attendees will learn how the web has marginalized the traditional gatekeeper and has given public relations and marketing executives the opportunity and power to reach consumer audiences and control the message like never before," said Michael Lissauer, Business Wire's senior vice president of marketing and business strategy. "They will also learn how new multimedia opportunities make it even easier to blend marketing disciplines."

Advance registration is required. Contact Francine Vida at Business Wire (212/752-9600) to attend the event.

About Business Wire

Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America, Europe, Asia, Latin America, the Middle East and Africa, provides real-time, simultaneous access to key audiences--the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers.

Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 25 U.S. offices, Frankfurt, London, Stockholm, Brussels and Sydney offices, and reciprocal offices throughout the world.

Contacts

Business Wire, New York
Michael Lissauer, 212-752-9600

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