Internet Marketing

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Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading online global advertising industry trade association with more than 300 active member companies in the United States alone. IAB activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online and digital advertising. Make sure that the website adheres to IAB standards, and that the vendor creating your ads also follows them. The IAB has spent lots of time studying and documenting what works and what doesn't in advertising.

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On June 12, the Internet Advertising Bureau (http://www.iab.com) released its Internet Ad Revenue Report including final figures for fourth quarter and full year 2002. 4th quarter internet advertising revenue topped out with a 9% increase over the previous quarter.

Advertising in newspapers and magazines is to become more expensive next year and one expert has warned it could price itself out of the market. Print and design still represents a vital means of communicating with customers but it is facing stiff competition from the internet. The news comes from a global report from the media buying group Initiative, which claims that advertising space in newspapers and magazines will increase by 9.2 per cent, but Sue Moseley, managing director of Initiative's research arm, has warned that the print media could be pricing themselves out of the market.

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Satellite broadcaster BSkyB is planning to launch an attack on the home phone market with an internet telephony service, according to a newspaper report.

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Heres the full press release from the IAB:

"However", continues Serpa, "more newspapers need to embrace modern technology to succeed % especially since readers, and advertisers alike, have been turning to the Internet for some time." Based on May 2007 data from the Newspaper Association of America, online advertising revenue made up a larger percentage of ad revenue in Q1 versus the same period a year ago. The Classified Concepts Online Locator 2.0 provides a way for newspapers to bridge the gap between print and online classifieds, by enhancing the online component to compliment their print program and take advantage of the monetary potential of Internet advertising."

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The Internet Advertising Bureau, the trade association for the internet marketing industry, is turning its attention to the Affiliate Marketing sector this year and as part of this focus was extremely keen to become involved in a4uexpo. As an Official Supporter of the event now, we are very lucky to have the IAB%š CEO Guy Phillipson delivering a presentation during the Conference and we are aiming to work with the trade body over the coming months to ensure that all of its massive membership are aware of the UK%š specific Affiliate Marketing event. a4uForum members who wish to join the IAB during the event will also receive a preferential membership discount.

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IAB / PWC RELEASE FINAL FULL YEAR 2002 INTERNET AD REVENUE FIGURES internet lead marketing
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REVENUE TOTALED $1.6 BILLION FOR Q4 2002 - Up 9 Percent from the Third Quarter 2002 group internet marketing
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Keyword Search Continues Growth Trend - Triples Revenues in 2002 business internet marketing
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New York, NY (June 12, 2003) - The Interactive Advertising Bureau and PricewaterhouseCoopers today released the Internet Ad Revenue Report including final figures for fourth quarter and full year 2002. These final figures demonstrate an even more pronounced improvement in both year over year and quarter over quarter revenue results than the estimated numbers released in April 2003, with Internet advertising revenue in the U.S. totaling $6.0 billion for full-year 2002, down 16 percent versus 2001. Internet advertising revenue totaled $1.6 billion for the fourth quarter of 2002, up from the previous fourth-quarter estimate of $1.5 billion, and up 9 percent from the third quarter 2002. The increase in 2002 fourth quarter actual revenues from the previous estimate primarily reflected stronger than expected results from the top ad sellers. internet marketing seo
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The Interactive Advertising Bureau (IAB) sponsors the Internet Ad Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers (PwC). The full report is issued twice yearly for full and half year data and top-line quarterly figures are issued for the first and third quarters. IAB issued top-line 2002 revenue figures in April 2002 with a caveat stating that the full report would be issued this month. The full report is available upon request to the IAB. business home internet
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"We are very encouraged by the strong revenue results for the second half of 2002. This data supports the anecdotal information and other signs that are resulting in impressive balance sheets for most of the top ad sellers and we think the industry is positioned to experience incremental and sustained growth over the next few years," said Greg Stuart, President & CEO of the Interactive Advertising Bureau (IAB). "The media landscape has changed and advertisers are smartly taking advantage of this evolution to build and reinforce relationships with their customers as they go online to shop, date, purchase travel, search for information, in essence, as they become increasingly more reliant on the Internet." based business home internet
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"A number of factors that had been negatively impacting revenue growth seem to be turning favorable, including a modest rebound in overall advertising spending. Also, sellers are no longer cycling through lost revenue from the dot com fall-out, and the sharp growth in high-speed Internet access adoption is providing more opportunities for large traditional brand advertisers to experiment with the successful larger and more creative ad formats," said Pete Petrusky, Director, New Media, PricewaterhouseCoopers. estate internet marketing real
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"History shows that advertising ultimately follows the audience, and with 66% of all Americans having regular access to the Internet, we believe advertising budgets will continue to shift more online as long as the online medium continues to gain share of overall media consumption," said Tom Hyland, Chair, PricewaterhouseCoopers New Media Group. affiliate internet marketing
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The 2001 and 2000 full year revenue data were adjusted to reflect revenue restatements reported in public filings by several individual companies. Those reported restatements totalled $77 million in 2001 and $138 million in 2000; historical revenue figures are now adjusted to $7.134 billion in 2001 and $8.087 billion in 2000. The IAB and PricewaterhouseCoopers will continue to report future restatements as filed by individual companies, and assess their impact on historical industry data. course internet marketing
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This years report contains breakouts detailing the performance of particular industry segments. These include: firm internet marketing
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Ad Formats - Keyword search continued to demonstrate its strength as the lead indicator of growth for the overall interactive ad industry, representing 15% of ad revenues in 2002 - more than tripling its stake over 2001. 4Q 2002 keyword search revenue share was even more prominent, earning 21% of total ad format revenues. Sponsorships and banners were affected by the termination of several long-term deals involving ad sellers, coupled with sharp increases in emerging ad formats. Internet ad revenues broken down by ad formats for 2002 full year revenue are: business computer internet
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2001 2002 internet marketing promotion
Banners 36% 29% guide internet marketing
Sponsorships 26% 18% internet marketing toronto
Classifieds 16% 15% denver internet marketing
Keyword Search 4% 15% chicago internet marketing
Slotting Fees 8% 8% internet marketing specialist
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Ad Categories -- In 2002, consumer advertisers continued to spend the most dollars on online advertising (32%). Retail consumer advertisers are the largest segment (42%) in the major consumer category. agency internet marketing
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Consumer 30% 32% internet ireland marketing
Computing 18% 18% conference internet marketing
Financial Services 12% 13% internet marketing technique
Media 12% 12% hotel internet marketing
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Pricing Models -- The CPM pricing model continues to be the predominant choice, comprising 45 percent of all deal revenues in 2002 (down from 48 percent last year), while straight performance deals were at 21 percent (up from 12 percent last year), and hybrid deals, a combination of CPM and performance declined to 34 percent (down from 40 percent last year). diego internet marketing san
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About the Interactive Advertising Revenue Report internet marketing plan
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Conducted by the New Media Group of PricewaterhouseCoopers on an ongoing basis, with results released quarterly, the "Advertising Revenue Report" was started by the IAB in 1996. The results reported are the most accurate measurement of online advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. All-encompassing in nature, the survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. article internet marketing
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For a copy of the full report, please contact: internet marketing network
Emily Kutner - IAB internet marketing promotional
212-949-9030 x209 internet marketing research
emily@iab.net affiliate company internet

Reproduced with permission from the Interactive Advertising Bureau. Further reproduction prohibited without the express written permission of the Interactive Advertising Bureau.