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Netscape Teams With Commission Junction to Offer "Just the Net You Need"

Netscape Teams With Commission Junction for Performance-Based Online Marketing Effort in Support of the Netscape Internet Service

Netscape to Use Affiliate Marketing Program to Promote New Low-Cost Internet Access Service

DULLES, Va. & SANTA BARBARA, Calif.--(BUSINESS WIRE)--May 5, 2004-- The Netscape(R) ISP, a low-cost Internet service offering consumers "Just the Net You Need" and a subsidiary of America Online, Inc., together with Commission Junction, a provider of advanced online performance-based marketing solutions, and a ValueClick, Inc. (Nasdaq:VCLK) company, announced the launch of an online affiliate marketing program with Commission Junction to promote the new Netscape Internet Service. The launch of Netscape's affiliate program has already attracted some of the top online marketing affiliates and is an important component of Netscape's online performance-based marketing efforts to promote its services and brand. filled increase internet
By choosing Commission Junction's CJ Vantage(TM) solution, Netscape is leveraging Commission Junction's extensive network of online publishers that make up one of the industry's largest affiliate communities to expand its brand reach to a broader audience and drive online registrations of its low-cost ISP. Netscape chose also to include CJ Associate(TM), an outsourced program management solution, to take advantage of Commission Junction's inside expertise. With both solutions, Commission Junction will maintain the lead-management channel, and will recruit, support, track, report, manage and pay publishers in the Netscape program on a performance-based fee model. Since the official launch of its affiliate program in February, Netscape has signed more than 1,300 publishers.

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uBid has teamed with Commission Junction, party affiliate marketing programs, to provide affiliates with trusted third party tracking, time reporting, and monthly commission checks. To sign up for the uBid Affiliate Program you'll be taken to Commission Junction's site where you'll create your own personal and secure account. Here you can log in at any time to get our banners and links, find out about commissions earned and even learn about how many impressions each of your links has received.

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"Commission Junction's vast online affiliate marketing network is a natural vehicle to distribute the Netscape Internet Service software, an easy two-minute download, to consumers and supports our goal of making our new service the value leader among low-cost Internet services," said Joel Davidson, executive vice president of Web Access, America Online, Inc. "The program has already proven to be highly effective for acquiring new members."

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What are the details Big Girls' Bras, etcetera has teamed with Commission Junction , one of the leading affiliate program managers, to offer you this opportunity to share in our growth. Commission Junction tracks the "views" you are able to witness for yourself the effectiveness of the program. And, once you sign up with Commisssion Junction, you have access to not only our affiliate program, but also the affiliate programs of hundreds of other companies.

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"We're pleased to have Netscape join Commission Junction," said Jeff Pullen, general manager of Commission Junction. "The company's addition to our roster of brand-name advertisers confirms the effectiveness of performance-based marketing, and is yet another sign that our industry has arrived."

The PowerSquid Store is your customers' plus all the latest in power management accessories and solutions. We have teamed up with Commission Junction party tracking, time reporting, and monthly commission checks. If you are already a Commission Junction Publisher, you can skip the form and sign up for the PowerSquid.com Program directly through the Commission Junction Member's Area.

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The Netscape Internet service is an affordably priced dial-up access service for consumers who want a reliable and low-cost way to get online. Available at www.getnetscape.com, the Netscape service offers a simple approach of "Just the Net You Need" with unlimited dial-up access and basic features including e-mail with spam filters, Internet search and daily news. An Internet technology pioneer and an America Online, Inc. brand, Netscape reflects a decade of expertise in developing interactive products and Internet technologies that have played a key role in shaping and influencing the direction of the online medium. internet marketing research
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About ValueClick free internet marketing
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ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our four business units: internet marketing tip
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* ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing, Lead Generation Marketing and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships. idea internet marketing
* Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients. internet marketing software
* Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. atlanta internet marketing
* AdWare (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management. en internet marketing
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For more information, please visit www.valueclick.com. internet marketing targeted
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This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. business business internet
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CONTACT: Antenna Group for Commission Junction hospitality internet marketing
Alice Khounta, 415-977-1916 advertising company internet
alice@antennagroup.com internet job marketing
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America Online, Inc. internet lead marketing
Cindy Harvey, 703-265-1746 internet marketing secret
CMHarvey@aol.com group internet marketing

SOURCE: Commission Junction

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