Atlas DMT Expands International Search Management Capabilities, Internet Marketing

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Atlas DMT Expands International Search Management Capabilities

Addition of LookSmart and Mirago Search Engines plus ProfitBuilder(SM) Currency-Conversion Capabilities Facilitate International Expansion

LONDON--(BUSINESS WIRE)--June 2, 2004--

Atlas DMT, a digital marketing technology provider (www.atlasdmt.com), announced today the addition of LookSmart and Mirago to their line-up of supported search engines for their Atlas OnePoint(SM) (www.AtlasOnePoint) paid search management tools, while unveiling broad new currency-conversion capabilities for their Atlas OnePoint ProfitBuilder conversion tracking and web analytics service.
"Through our Atlas OnePoint offering, we continue to build on our expanded vision to be the leading solution for small and mid-tier online marketers to manage all aspects of their marketing campaigns," said Dave Carlson, president of Atlas OnePoint. "These latest enhancements further exemplify our commitment to maintaining our lead in the global online marketing management marketplace." In addition, agencies and large advertisers using the Atlas Suite can take advantage of this new functionality through integration with Atlas OnePoint.

Atlas OnePoint, formerly GO TOAST, announced their customers can now extend the centralized management of their online marketing into U.S. search engine LookSmart and international search engine Mirago using OnePoint's sophisticated toolset that enables the tracking, measurement and management of online marketing campaigns to deliver maximum results for every online marketing dollar spent. LookSmart and Mirago join Google, Overture, and 30 other search engines and shopping portals accessible for centralized management through the Atlas OnePoint toolset.

ProfitBuilder, Atlas OnePoint's conversion tracking and web analytics service, now includes the capability to track and convert OnePoint customers' sales into the customers' currency of choice including dollars, euros and pounds, using conversion rates that are automatically checked and updated daily. This capability enables OnePoint customers to quickly and easily evaluate the return on investment of their marketing programs in many international venues. OnePoint's full suite of Web management and optimization tools tracks and measures the results of customers' bids and marketing campaigns including pay-per-click, online advertising, and in-house marketing programs including newsletters and e-mail campaigns.

"The addition of these two search engines will help our customers to expand their reach into additional international markets. ProfitBuilder's new currency-conversion and tracking features enable our customers to clearly and accurately evaluate the success of their online advertising campaigns in countries around the world, whether campaign-related sales are reported in dollars, euros or pounds," said Atlas OnePoint President Dave Carlson. "These three currencies accommodate 99 percent of the sales our current customers record."

About Atlas OnePoint

Atlas OnePoint (www.AtlasOnePoint.com), formerly GO TOAST, is a leading global provider of paid search management and optimization tools and operates as part of Atlas DMT, LLC (www.atlasdmt.com). Atlas OnePoint enables small and mid-tier online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading Internet pay-per-click search engines, which saves clients time and money, improves ROI and increases website traffic. Atlas OnePoint offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. For more information about Atlas OnePoint, visit www.AtlasOnePoint.com or call 303-721-2925.

About Atlas DMT

Atlas DMT (www.atlasdmt.com) is a marketing technology provider and creator of the Atlas(TM) Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide, Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco, New York, and London, delivering the industry's most complete service and support. Atlas DMT is an operating unit of aQuantive, Inc (Nasdaq:AQNT). Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.

Contacts

Atlas OnePoint
Cindy King, 303-721-2925 x4048
cindy.king@atlasonepoint.com

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