Internet Marketing

Losing website sales and traffic is sometimes simply a case of web usablity - your website just isn't clear to your visitors. By fixing these simple mistakes, you'll easily increase your conversion rate and make more online sales.

Business Internet Marketing Mistake #1: No Clear Web Navigation System

If you aren't building mailing lists and using automated email marketing tools, you could be losing up to 90% of your potential sales.

Internet Marketing Strategic Is there a clear navigation system of links both at the top and bottom of each of your web pages?

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Internet Marketing Seo Does your visitor scroll down to the bottom of a web page only to find one or (even worse) NO links there? Do they have to scroll all the way up to the top of the web page to continue browsing your website?

Super affiliate internet marketing can create secondary income for you if you have a high traffic website and you are willing to place an ad on your site. Besides having a high traffic website, you can create a website that is geared and marketed to your potential customers informing them of a certain topic you may want them to click on. Having different websites regarding different topics and then forwarding the traffic to the corresponding merchants is the definition of super affiliate internet marketing. With super affiliate internet marketing, you receive commissions through leads, sales or acquisitions. With super affiliate internet marketing, each click can mean an extra $20 to $25, and we aren’t even talking about bonuses or new promotions being offered by each merchant.

Ebook Internet Marketing Guess what - your customer is out of there. So many websites make this mistake and needlessly lose traffic.

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Business Home Internet Another mistake websites make is putting the navigation system in an out-of-the-way place that makes it difficult for the user to find. Maybe it blends in with the background. Maybe the font is so small, visitors easily miss it.

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Internet Marketing Site Web Don't assume your visitors are web savvy or automatically know where to look to navigate your website. Make it easy for them by having a clear, easy to find navigation system. They'll stay on your website longer, which increases the chance that you'll make the sale.

Based Business Home Internet Mistake #2: Ignoring the WIIFM Principle (What's In It For Me?)

Internet Marketing Web Does the home page state clearly and concisely what your website can do for your visitor?

Estate Internet Marketing Real Forget about telling your visitor how wonderful you are, how much experience your company has, how many years you've been around or how many awards you've won.

Engine Internet Marketing They don't care. They want to know what you can do for them - and they want to know it now. In the fast-paced, hectic world that is the Internet, you have about 3-5 seconds to convince your visitor that your website is worth their time. That's it (and that's being generous).

Affiliate Internet Marketing Your website should have one clear statement - in an easy-to-find place - about exactly what you can do for your customer. It should state the major benefit of doing business with you or the major benefit of your product. Your web visitors shouldn't have any questions about your site's purpose after reading that statement.

Consulting Internet Marketing For example, instead of, 'Welcome to our web site about affiliate programs', how about 'Complete reviews of over 500 different affiliate programs. Find out who has the highest payouts and the best selling products for your website.'

Course Internet Marketing Mistake #3: Overloading Your Visitor's Senses

Expert From Insider Internet Have you ever gotten eye strain from the first 10 seconds of reading a website? You know the ones I'm talking about - bright red font on a bright yellow background. Or dark purple font on a midnight black background.

Firm Internet Marketing What was the webmaster thinking (or smoking)? Quick fact: If your visitor has to work to read your website, they're already gone.

Advertising Business Internet While your website may not be this bad, take a second look: Is there an overload of bold font? Is the web font so small you have to squint to read it? Are there tons of blinking images all competing furiously to capture your readers' attention?

Business Computer Internet Make sure your website isn't turning visitors away because it strains their eyes or overloads their senses.

Center Internet Marketing When all else fails remember that the old standby is best: black font on a white background is the easiest for everyone to read.

Internet Marketing Promotion Mistake #4: 'Am I Still On The Same Website?' - Having an Inconsistent Layout

Guide Internet Marketing If you want visitors to remember your website, nothing says 'professionalism' more than a consistent layout throughout your website. Keep your navigation bar in the same place on all pages. Keep the colors consistent and the logo in the same spot if you have one.

Internet Marketing Toronto There's nothing more confusing than clicking on a link and feeling like you've entered a completely different website. Trust is a big factor when it comes to making sales online. To keep that trust, give your visitor a feeling of always knowing where they are and which website they're visiting!

Denver Internet Marketing So there you have it - 4 simple website mistakes that cost you traffic and sales. These mistakes may seem obvious, but you'd be surprised at how many webmasters make them. Steer clear of them and you'll automatically put more money in your pocket at the end of the day.

Chicago Internet Marketing
About The Author:

Internet Marketing Specialist Kathryn O'Neill is contributing writer to Web Conversion: How To Sell More With Your Website

3g Edition Generation Internet For more free tips and articles on how to improve your web conversion rate and make more sales, visit:

http://www.web-conversion.com