PriceGrabber Takes a Stand Against Pop-up and Spyware Advertising, Internet Marketing

	Internet Marketing	Search


	Internet Marketing Internet Marketing Online Internet Marketing Tool Internet Marketing Strategy Internet Marketing Service Advertising Internet Marketing Engine Internet Marketing Ppc Company Internet Marketing Consultant Internet Marketing Book Internet Marketing	internet lead marketing internet marketing secret group internet marketing internet marketing solution business internet marketing internet marketing strategic internet marketing seo ebook internet marketing business home internet internet marketing site web based business home internet internet marketing web estate internet marketing real engine internet marketing affiliate internet marketing

Directory

Links

PriceGrabber Takes a Stand Against Pop-up and Spyware Advertising

Company Invites Other Websites to Follow Their Lead

LOS ANGELES--(BUSINESS WIRE)--July 1, 2004--Furthering corporate commitment to providing a quality user experience on its site and the Internet, PriceGrabber has introduced an initiative against pop-up and spyware advertising and is encouraging other websites to participate. To promote a better and more trustworthy experience on the Internet, PriceGrabber has pledged to its users that they will not find pop-up ads or pop-under ads served by the company on its site. Because PriceGrabber endorses a non-intrusive Internet experience, the company rejects any promotion of its brand through spyware advertising and will not support such programs.
PriceGrabber's no pop-up initiative includes an open letter to all customers expressing the company's aggressive stance against pop-up ads, pop-under ads, spyware, hidden ad-supported downloads and similar intrusive advertising programs. Additionally, PriceGrabber has prominently displayed a "Pop-Up Free" logo on its site and is encouraging other companies to post the logo, declaring their sites "Pop-Up & Spyware Ad Free."

"Pop-up advertising is irritating, sneaky and destroys the Internet searching experience," said Gregory Lantz, a PriceGrabber user. "As a frequent Internet surfer and shopper, I appreciate sites like PriceGrabber which has declared the customer number one, forgoing additional ad dollars to benefit the company."

Since PriceGrabber's inception in 1999, the company has never employed pop-up or pop-under advertising on its site and has never used spyware to promote its brand. PriceGrabber believes that these programs are intrusive and damage the customer experience. According to a January 2004 JupiterResearch report, 40% of Internet users consider pop-ups the most annoying type of online ad, ranking them ahead of all other forms of online advertising.

"Pop-up advertising, along with intrusive and disruptive advertising practices, is a detriment to user experience on the Internet, which is why we have always rejected it," said Tamim Mourad, CEO of PriceGrabber.com. "As a leading Internet company, and in the interest of our large community of users as well as Internet users everywhere, we have decided to take a leadership role and encourage other web sites to join us in making the Web a better place."

-- Read the Open Letter at:

http://www.pricegrabber.com/info_popupfree.php

-- Information on using the Pop-Up Free logo at:

http://www.pricegrabber.com/info_popupfree.php/type=codeofconduct

About PriceGrabber

PriceGrabber.com is the leader in comparison shopping and is widely recognized as one of the best and most useful sites on the Internet by industry leading publications including PC World(1) and PC Magazine(2). The company's web site is the starting point for savvy shoppers who value their time, money and privacy. PriceGrabber's innovative services include BottomLinePrice calculation, Storefronts marketplace, merchant ratings and reviews, detailed product information and reviews, side-by-side product comparisons and email notification of the best prices and availability on the Internet -- making PriceGrabber a valuable ally for any shopper. For merchants, manufacturers and partners, PriceGrabber provides valuable visibility to an active population of shoppers. PriceGrabber's vast database of consumer comparison shopping habits is available for companies seeking in-depth product and market analysis. The company offers price comparisons in English (at www.pricegrabber.com), Spanish (at www.preciomania.com) and Portuguese (at www.precomania.com) as well as international sites in Canada and the United Kingdom. PriceGrabber is headquartered in Los Angeles, CA.

PriceGrabber is a registered trademark, and PriceGrabber.com and BottomLinePrice are trademarks of PriceGrabber.com, LLC. Other trademarks or registered trademarks are the property of their respective owners.

(1)PC World, January 2004, "The Art of the Deal"

(2)PC Magazine, April 20, 2004, "Top 100 Classics"

Contacts

PriceGrabber.com, Inc.
Pamela S. Reese, 310-736-0030, x214
pamela@pricegrabber.com
or
Edelman
Nicole Scott, 650-429-2764
nicole.scott@edelman.com

[ Comment, Edit or Article Submission ]