Another Top 20 Newspaper Company Aligns with TACODA
The Copley Press, Inc. Joins TACODA As SignOnSanDiego.com by The San Diego Union-Tribune Elects to Use AMS for Audience Management
NEW YORK (November 8, 2004) TACODA Systems, the online industry pioneer in behavioral targeting and audience management, today announced that The Copley Press, Inc. has become a client as its Union-Tribune Publishing Company has closed an agreement to use TACODAs Audience Management Service (AMS) to create audience segments for advertisers on SignOnSanDiego.com.
With 9 daily newspapers and various other publications in California, Illinois, and Ohio, The Copley Press, Inc. is one of the top twenty newspaper companies in the United States.
We are seeing more and more RFPs from clients and agencies that require use of behavioral targeting as part of the campaign, says Chris Jennewein, Union-Tribune Publishing Companys director, Internet Operations. We are confident that by working with AMS we will continue to be the market leader in San Diego as we offer the online precision targeting and efficiency that only TACODA can provide.
We are pleased to welcome Copleys Union-Tribune Publishing Company to the TACODA family, said TACODA CEO Dave Morgan. With the addition of SignOnSanDiego.com, TACODA now has well over 60% of the behavioral targeting market. Moreover, on a national basis, 90% of all behavioral targeting-generated ad revenue is flowing through TACODAenabled sites.
With nearly 30 million page views and more than 2 million unique users each month, SignOnSanDiego.com is the leading online source for local news, entertainment information and classifieds in San Diego. It is operated by The San Diego Union-Tribune, which has a daily print circulation of nearly 355,000, and Sunday sales of nearly 445,000. The 136-year-old newspaper serves San Diego County and portions of Imperial Valley, Riverside and Orange counties. In addition, the Union-Tribune publishes Enlace, a weekly Spanish-language news publication serving San Diego's substantial Hispanic population. The Copley Press, Inc., is based in La Jolla, California. Copley News Service, with news bureaus in Washington D.C., Mexico City, Sacramento, Los Angeles, Chicago and Springfield, Ill., is also part of the corporate family.
More than 2700 TACODA-enabled Web sites reach over 75 percent of the US Internet audience each month. TACODA has nearly three dozen corporate customers, mostly Fortune 1000 businesses, and includes twelve of the top 20 newspaper companies in the US. Among its other clients are: NYTimes.com; Boston.com; Cox Newspapers; The Weather Channel's weather.com; Gannett's USAToday.com; iVillage; The Tribune Company; The Associated Press; E.W. Scripps Company's Scripps Networks and Scripps Newspapers; McGraw-Hill's BusinessWeek.com; Primedia's About.com; Belo Interactive; USNews.com; Forbes.com; Advance Publications' Advance Internet; Media General; Hearst Corporation's Albany Times-Union.com, Houston Chronicle and SFGate.com; Hollinger International's Chicago Sun Times; Landmark Communications' Pilot Online; 2,000-site ad network BURST! Media; Morris Communications; Tech Tracker; PlanetOut; Canada's Torstar; and Bizjournals.com, the new media division of American City Business Journals.
NEW YORK (November 8, 2004) TACODA Systems, the online industry pioneer in behavioral targeting and audience management, today announced that The Copley Press, Inc. has become a client as its Union-Tribune Publishing Company has closed an agreement to use TACODAs Audience Management Service (AMS) to create audience segments for advertisers on SignOnSanDiego.com.
With 9 daily newspapers and various other publications in California, Illinois, and Ohio, The Copley Press, Inc. is one of the top twenty newspaper companies in the United States.
We are seeing more and more RFPs from clients and agencies that require use of behavioral targeting as part of the campaign, says Chris Jennewein, Union-Tribune Publishing Companys director, Internet Operations. We are confident that by working with AMS we will continue to be the market leader in San Diego as we offer the online precision targeting and efficiency that only TACODA can provide.
We are pleased to welcome Copleys Union-Tribune Publishing Company to the TACODA family, said TACODA CEO Dave Morgan. With the addition of SignOnSanDiego.com, TACODA now has well over 60% of the behavioral targeting market. Moreover, on a national basis, 90% of all behavioral targeting-generated ad revenue is flowing through TACODAenabled sites.
With nearly 30 million page views and more than 2 million unique users each month, SignOnSanDiego.com is the leading online source for local news, entertainment information and classifieds in San Diego. It is operated by The San Diego Union-Tribune, which has a daily print circulation of nearly 355,000, and Sunday sales of nearly 445,000. The 136-year-old newspaper serves San Diego County and portions of Imperial Valley, Riverside and Orange counties. In addition, the Union-Tribune publishes Enlace, a weekly Spanish-language news publication serving San Diego's substantial Hispanic population. The Copley Press, Inc., is based in La Jolla, California. Copley News Service, with news bureaus in Washington D.C., Mexico City, Sacramento, Los Angeles, Chicago and Springfield, Ill., is also part of the corporate family.
More than 2700 TACODA-enabled Web sites reach over 75 percent of the US Internet audience each month. TACODA has nearly three dozen corporate customers, mostly Fortune 1000 businesses, and includes twelve of the top 20 newspaper companies in the US. Among its other clients are: NYTimes.com; Boston.com; Cox Newspapers; The Weather Channel's weather.com; Gannett's USAToday.com; iVillage; The Tribune Company; The Associated Press; E.W. Scripps Company's Scripps Networks and Scripps Newspapers; McGraw-Hill's BusinessWeek.com; Primedia's About.com; Belo Interactive; USNews.com; Forbes.com; Advance Publications' Advance Internet; Media General; Hearst Corporation's Albany Times-Union.com, Houston Chronicle and SFGate.com; Hollinger International's Chicago Sun Times; Landmark Communications' Pilot Online; 2,000-site ad network BURST! Media; Morris Communications; Tech Tracker; PlanetOut; Canada's Torstar; and Bizjournals.com, the new media division of American City Business Journals.
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