Internet Marketing

ValueClick Launches Brand Marketing Group

ValueClick Brand clients include Benjamin Moore & Co. and Sara Lee Bakery Group

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Sept. 13, 2004--ValueClick, Inc. (Nasdaq:VCLK), the single-source provider of media, technology and services across all major interactive marketing channels, today introduced ValueClick Brand, a specialized practice within its ValueClick Media business unit designed to serve the unique needs of major brand marketers.
With traditional brand marketers accelerating their migration toward the Internet as an important component of the overall marketing mix, ValueClick Brand provides a unique method that balances expansive reach, audience targeting, measurability and cost-effectiveness. ValueClick Brand employs specialists to develop, implement and analyze programs designed to improve key brand metrics for major brand marketers that include Benjamin Moore & Co. and Sara Lee Bakery Group.

ValueClick Brand provides advertisers and their agencies specialized expertise on how to leverage the online channel in innovative ways that extend marketing budgets further into target audiences. ValueClick Brand includes:

* Sophisticated pre-testing to safely assess and adjust program impact prior to rollout;
* Ad frequency management that cannot be achieved in other multi-placement buys;
* Campaign optimization based on brand metrics results; and
* Comprehensive quantitative analytics to determine true lift in brand and response metrics through an exposed/unexposed study methodology.

"ValueClick Brand is a natural extension of the mission we have embraced since our inception -- to help marketers achieve their objectives," said David Yovanno, general manager of ValueClick Media. "Demand from several brand marketers led us to create a product in partnership with them that leverages the expansive reach, frequency control and cost-efficiencies of our ad network model. Those components, combined with our methodology, make ValueClick Brand a compelling proposition for brand marketers."

ValueClick Brand leverages the extensive reach of ValueClick Media, whose advertising networks reach roughly 60 million unique users per month, or nearly 40 percent of the U.S. Internet audience, according to July 2004 comScore Media Metrix data. This reach places ValueClick Media alongside the largest Internet properties in terms of its ability to connect with a broad audience of consumers online.

"ValueClick Media serves as a strategic partner for our marketing group," said Kari Riedel of the Sara Lee Bakery Group Brand Management Team. "Their work has helped us increase both the awareness and trial of our products."

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

* ValueClick Media (http://media.valueclick.com) provides a wide range of brand and direct marketing solutions -- including Web Marketing, E-mail Marketing, Lead Generation Marketing, and Search Marketing -- to create awareness, generate leads and drive sales.
* Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
* Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare Systems subsidiary (www.adwaresystems.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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