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Robust Growth Continues for U.S. Advertising Market Reports TNS Media Intelligence/CMR

Ad Spending Rose 9.1 Percent to $67.6 billion for First Half 2004 With an Estimated $398 Million Spent on Political Advertising Messages

NEW YORK, August 23, 2004 - Total advertising expenditures for the first half of 2004 increased 9.1 percent to $67.6 billion compared to the same time period in 2003, according to data released today by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information. internet marketing solution
"The first half results are a continuation of the strong growth we've seen occurring in the industry since the latter half of 2002," said Steven Fredericks, president and CEO of TNS Media Intelligence/CMR. "Overall ad spending is on track to realize a 9-10 percent increase for the year, especially as the Olympics and the Presidential election help drive third quarter results."

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Almost all of the media measured by TNSMI/CMR experienced growth throughout the first half of 2004, with the Internet, Cable TV, National Syndication, National Newspapers, and Local Magazines showing double digit year-over-year gains. In the first and second quarters of 2004, spending increased 9.8 percent and 8.4 percent respectively.

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In response to increased advertiser interest, the Internet exhibited the most vigorous year-over-year growth, up 25.9 percent to $3.6 billion in ad spending. Cable TV totaled the second highest year-over-year growth with an 18.2 percent increase to $6.8 billion. The robust spending for Cable TV is a strong indication of increased demand for targeted advertising opportunities. internet marketing site web
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Other media showing strong year-over-year growth include National Syndication, up 17.5 percent to $1.9 billion, National Newspapers up 10.8 percent to $1.6 billion, and Local Magazines up 10.2 percent to $170 million. internet marketing web
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Local Newspapers led in dollar spending for the first half of 2004, posting $11.9 billion, an increase of 7.5 percent versus first half 2003. Spending in the automotive (domestic and non-domestic), local home furnishings and appliances, and telecommunications services ad categories helped fueled this growth. engine internet marketing
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Ad Spending by Media: First Half 2004 vs. First Half 20031 consulting internet marketing
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MEDIA	Jan-June 2003 expert from insider internet (Millions)	Jan-June 2004 firm internet marketing (Millions)	% Change
NEWSPAPERS (Local)	$11,112.0	$11,945.7	7.5%
NETWORK TV	$10,351.2	$11,214.1	8.3%
CONSUMER MAGAZINES 2	$9,058.7	$9,773.4	7.9%
SPOT TV 3	$7,242.1	$7,819.5	8.0%
CABLE TV 4	$5,823.4	$6,881.5	18.2%
INTERNET	$2,936.6	$3,696.6	25.9%
LOCAL RADIO 5	$3,451.7	$3,572.6	3.5%
B-TO-B MAGAZINES	$2,543.7	$2,581.3	1.5%
SYNDICATION TV (National)	$1,637.6	$1,924.9	17.5%
HISPANIC MEDIA 7	$1,724.2	$1,791.4	3.9%
NATIONAL NEWSPAPERS	$1,527.5	$1,692.6	10.8%
OUTDOOR 6	$1,353.5	$1,402.1	3.6%
NATIONAL SPOT RADIO 6	$1,218.0	$1,214.3	-0.3%
FSI's 8	$705.7	$745.8	5.7%
SUNDAY MAGAZINES	$678.4	$698.8	3.0%
NETWORK RADIO	$480.2	$503.6	4.9%
LOCAL MAGAZINES	$154.5	$170.2	10.2%
GRAND TOTAL 9	$61,999.2	$67,628.2	9.1%

Source: TNS Media Intelligence/CMR advertising business internet
1. Figures are based on the TNS Media Intelligence/CMR Stradegy2 multimedia ad expenditure database across all TNSMI/CMR measured media, including: Network TV, Spot TV, Cable TV, Syndication, Hispanic Network TV, Consumer Magazines, Sunday Magazines, Local Magazines (31 publications), Hispanic Magazines, Newspapers (local and national), Hispanic Newspapers, Network Radio, Spot Radio, Local Radio, Internet and Outdoor. Figures do not contain public service announcement (PSA) data. business computer internet
2. Consumer Magazine data reflects the June 2004 PIB restatement center internet marketing
3. Spot TV figures do not include Hispanic Spot TV data internet marketing promotion
4. Cable TV figures based on 43 networks. guide internet marketing
5. Local Radio includes expenditures for 35 markets in the U.S provided by Miller Kaplan. internet marketing toronto
6. National Spot Radio and Outdoor data are estimated. denver internet marketing
7. Hispanic Media includes expenditures from Hispanic TV (Univision, Telemundo, Telefutura and Galavision), Hispanic Spot TV, Hispanic Magazines and Newspapers. chicago internet marketing
8. FSI data represents distribution costs only. internet marketing specialist
9. The sum of the individual media may differ from the grand total due to rounding. 3g edition generation internet
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The top 10 advertisers for first half 2004 spent $8.2 billion, a 5.7 percent increase from the same time period in 2003. Almost all of the top 10 experienced some level of growth with Verizon Communications, Walt Disney Co, and Pfizer Inc. exhibiting double digit year-over-year growth. conference internet marketing
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Verizon exhibited significant year-over-year percent growth, increasing 23.1 percent to $703 million. While Verizon placed messages in all the major media outlets, the company spent a good portion of its budget with Local Newspapers and the Internet. hotel internet marketing
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Procter & Gamble was the leading advertiser in spending with a total of $1.3 billion, a 4 percent increase over first half 2003. Other strong spenders include General Motors, whose advertising activity totaled $1.3 billion and Time Warner with a total of $897 million. diego internet marketing san
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Top Ten Ad Spenders: First Half 2004 vs. First Half 2003 10 internet marketing plan
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Company Jan-June 2003 article internet marketing (Millions) Jan-June 2004 information internet marketing (Millions) % CHANGE PROCTER & GAMBLE CO $1,272.77 $1,323.82 4.0% GENERAL MOTORS CORP $1,220.99 $1,261.98 3.4% TIME WARNER INC $925.05 $896.98 -3.0% DAIMLERCHRYSLER AG $771.81 $847.53 9.8% WALT DISNEY CO $657.34 $743.97 13.2% FORD MOTOR CO $705.79 $713.74 1.1% VERIZON COMMUNICATIONS $571.62 $703.67 23.1% JOHNSON & JOHNSON $615.05 $639.32 3.9% ALTRIA GROUP INC $559.38 $563.52 0.7% PFIZER INC $486.85 $539.70 10.9% TOTAL $7,786.6 $8,234.2 5.7%

Source: TNS Media Intelligence/CMR internet marketing network
10. Total ad spending figures by company do not include expenditures for National Spot Radio, Outdoor or FSIs. internet marketing promotional
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According to TNSMI/Campaign Media Analysis Group, a TNS Media Intelligence/CMR company, an estimated $398 million was spent on political and issue advocacy television advertising in the first half of 2004 - with $210 million spent in the second quarter. "Political messages are pouring dollars into the market. To date, we've captured more than 482,000 political and issue advocacy TV advertisements," noted Steven Fredericks. "The totals we are seeing in the first half of this year from political and issue advertising are strong indicators that for the 2004 election year, ad spending will total $1.5 billion dollars." free internet marketing
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Presidential: From January to June, 2004, an estimated $244.4 million was spent on the Presidential race. Besides the two major candidates, 20 different issue groups such as MoveOn and The Media Fund have run television ads in support of the campaigns. internet marketing tip
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For the 2nd Quarter of 2004, an estimated $128.7 million was spent on television messages within the 20 battleground states and the National market. The Kerry/Edwards campaign, combined with supportive issue groups, carried the highest percentage of messages in the top 5 states, reaching more than 70% in both Ohio and Missouri. idea internet marketing
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Top 5 Battleground States by Spending: 2nd Quarter 2004 11 atlanta internet marketing
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State	2nd Quarter Total age in internet marketing Spending	% of Bush/Cheney internet marketing targeted Related Advertising	% of Kerry/Edwards email internet marketing Related Advertising
OHIO	$20,755,000	26%	74%
FLORIDA	$19,270,000	39%	61%
PENNSYLVANIA	$14,125,000	38%	62%
MISSOURI	$9,278,000	27%	73%
MICHIGAN	$9,108,000	37%	63%

Source: TNSMI/Campaign Media Analysis Group business business internet
11. Includes spending by outside special interest groups internet marketing seminar
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Federal and State Political and Issue Advocacy Spending: For the first half of 2004, an estimated $153.6 million was spent on television advertising by candidates, special interest group allies and issue advocacy groups. advertising company internet
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About TNS Media Intelligence/CMR add internet link marketing
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TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data on more than two million brands spanning 20 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. internet marketing secret
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Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, including this and prior press releases, please visit http://www.tnsmi-cmr.com. internet marketing solution
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About TNS Media Intelligence/CMAG internet marketing strategic

TNSMI/Campaign Media Analysis Group is the leading provider of advertising tracking and analysis of political, public affairs and issue advocacy advertising. A TNS Media Intelligence/CMR company, TNSMI/CMAG provides customized media analysis services to national trade associations, foundations, Fortune 100 companies, national media organizations, academia and hundreds of national, statewide and local political campaigns. For further information, please visit http://www.tnsmi-cmag.com.