Internet Marketing

Internet Video Advertising Spending in the US Will Nearly Triple to $640 million by 2007

Broadband adoption at home is a key driver of online video advertising's growth

November 29, 2005 -- NEW YORK, NY -- Internet video advertising spending in the US will nearly triple to $640 million in 2007 from this year's $225 million, according to a new Online Video Advertising report from eMarketer. By the end of the decade, advertisers will spend at least $1.5 billion on video ads online. internet marketing technique
"Online video advertising used to be an oxymoron but no more," says David Hallerman, Senior Analyst at eMarketer and author of the report. "Television and the Internet are developing new ways to complement each other."

As Internet users log on and stay on, line service providers, and the phone companies, are likely to spend millions of dollars to increase network capacity.

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Internet video has the greatest potential to blend several hot marketing elements: paid search, branded entertainment, viral marketing, consumer generated media, behavioral targeting, Web site brand marketing and online gaming.

"However", continues Serpa, "more newspapers need to embrace modern technology to succeed % especially since readers, and advertisers alike, have been turning to the Internet for some time." Based on May 2007 data from the Newspaper Association of America, online advertising revenue made up a larger percentage of ad revenue in Q1 versus the same period a year ago. The Classified Concepts Online Locator 2.0 provides a way for newspapers to bridge the gap between print and online classifieds, by enhancing the online component to compliment their print program and take advantage of the monetary potential of Internet advertising."

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From 1972 to 1974, Pete left the agency business to join PepsiCo Japan, Ltd., in Tokyo, where he served as VP of marketing for Japan and the Pac Rim. In 1981, Pete joined J. Walter Thompson and spent the next 10 years managing key accounts in both their Washington and New York offices. Later, from 1991 to 1993, Pete served at Young & Rubicam, New York, where he was the EVP, Account Management Director on the agency’s $260 million worldwide AT&T business. In the Fall of 1993, Pete was appointed President of Arnold Communications in McLean Virginia and led the Agency’s growth from $15 million to $156 million, lifting the agency from 13th in the market to number one in only three years. Arnold Advertising was acquired in 1998 by Dan Snyder, owner of the Washington Redskins, and Pete left in the spring of 1999 to pursue a new career in Strategic Internet Marketing with Solven.com, founded.

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"Video represents common ground for television and the Internet, not a field of battle," says Mr. Hallerman. "Winner-take-all is not the name of the game."

media advertising blitzes generally start before a drug's safety track record has been established in the marketplace, the researchers said. "For the majority of heavily advertised drugs, consumer advertising starts within about a year of FDA approval and typically well before the safety profile has been established, " Donohue said. The most heavily marketed drug in 2005 was that "little purple pill, " Nexium, a proton pump inhibitor heartburn drug, on which AstraZeneca spent $224 million. Next came the sleeping pill Lunesta ($214 million), lowering statins Vytorin ($155 million) and Crestor ($144 million), then Advair, a corticosteroid ($137 million). Viagra was 17th on the list, with $80 million spent in 2005.

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Broadband adoption at home is a key driver of online video advertising's growth. According to eMarketer, there will be more than 69 million US broadband households by 2008, more than doubling 2004's figure of 34.3 million. article internet marketing
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Today, more than half of US online households connect via high-speed access, and by 2008, eMarketer says, more than half of total US households will be on broadband Internet access. This essentially provides advertisers with a new online 'mass' audience. internet marketing network
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"All this is very good news for advertising agencies," says Mr. Hallerman. "Now the products they are best at creating - film and video commercials, or 'spots' - can be transferred to a new medium, new markets." internet marketing research
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"In real-world terms, what that means is marketing campaigns can extend TV's reach to the online space, enticing the target audience to spend more time with a particular brand," says Mr. Hallerman. "It also means using the Internet's ability to track consumers in ways that match up television commercials with online (and offline) activity." free internet marketing
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He adds: "And it means combining the content offered on the tube with the control individuals take for granted on the Internet." internet marketing tip
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eMarketer's Online Video Advertising report answers these questions: idea internet marketing
What types of advertisers should be looking to Internet video? internet marketing software
When will online video advertising become mainstream? atlanta internet marketing
How important is video content on the Internet for the growth of video advertising? en internet marketing
Is the Internet competing with TV, or are they complimentary? age in internet marketing
What factors stymie the usage of video for online advertising? internet marketing targeted
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For more information on eMarketer's new Online Video Advertising report, visit eMarketer. internet marketing seminar
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About eMarketer advertising company internet
eMarketer is "the First Place to Look" for market research information related to e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes e-business research from over 1,700 sources and brings it together in one place. This research is presented in analyst reports and the "eStat Database" the most comprehensive compilation of up-to-date e-business and online marketing statistics in the world. For more information, visit eMarketer. internet job marketing

Source: eMarketer