Internet Marketing

Bolt, Cox Newspapers, Primedia Automotive, and SmartMoney.com Respond to Advertiser Demand; Offer Unicasts Video Commercial Ad Format

Prominent Web publishers embrace broadcast-quality video ad format to open new revenue streams; expose advertiser brands to unique audiences

New York, NY April 2, 2004 Unicast, a pioneer in the online advertising solutions industry, today announced that Bolt, Cox Newspapers, Primedia Automotive, and SmartMoney.com are its most recent partners to sell the Video Commercial ad format. The four prominent Web publishers now offer online advertisers and agencies a premium ad unit, which combines the creative freedom of television advertising with the unique capabilities of the Internet including full interactivity, tracking and targeting. 3g edition generation internet
Introduced to the market in January, the Video Commercial is a 2MB, 30-second ad unit, which plays video up to eight times faster than traditional broadband/streaming video ad units.

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Given that it allows advertisers to leverage online attributes and their offline creative assets, Bolt, Cox Newspapers, Primedia Automotive, and SmartMoney.com are adding the Video Commercial to advertising rate cards as a premium offering, with pricing comparable to television prices.

Most Internet ads allow for much more description than newspaper ads, even newspaper internet ads which, many times, simply reprint the basic "3 bd, 2 ba, no pets" ad from the paper. Internet ads also allow property owners to describe all of the property's amenities that set it apart from other locations.

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based Internet advertising sites to attract new tenants, both locally and nationally. More individuals are using the Internet in lieu of the traditional newspaper ads to find a place to live. For example, if someone from California is looking to relocate to Pennsylvania they will probably use this sort of property search before trying to figure out what the local newspaper is in that area. In addition, the cost of an internet advertisement is usually a fraction of the cost of newspaper ads. specific bulletin boards such as www.craigslist.com.

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Our advertisers operate in highly competitive environments and rely on us to bring them unique and compelling ways to reach their target audience, says Dave Armitage, Senior VP of Sales and Marketing, Primedia. In particular, auto manufacturers look to our sites that cater extensively to car shoppers, such as Motor Trend and IntelliChoice, to offer solutions that extend way beyond traditional online ad formats. The richness of the Unicast Video Commercial allows us to help our clients leverage the true potential of the interactive nature of the internet and to reach their target customers with a multi-media, multi-sensory message.

"However", continues Serpa, "more newspapers need to embrace modern technology to succeed % especially since readers, and advertisers alike, have been turning to the Internet for some time." Based on May 2007 data from the Newspaper Association of America, online advertising revenue made up a larger percentage of ad revenue in Q1 versus the same period a year ago. The Classified Concepts Online Locator 2.0 provides a way for newspapers to bridge the gap between print and online classifieds, by enhancing the online component to compliment their print program and take advantage of the monetary potential of Internet advertising."

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Cox Newspapers Internet sites have always delivered large, local audiences, said Steve Reeves, Manager, Online Sales for Cox Enterprises. The addition of Unicast Video Commercials to our suite of advertising solutions will ensure our advertisers have access to the latest, most effective advertising tools available for reaching those audiences. hotel internet marketing
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Video has become a highly integrated part of our members experience, said Aaron Cohen, CEO of Bolt. Were thrilled to provide our members with creative that they enjoy, discuss and expect from Bolt and our advertisers. diego internet marketing san
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About the Publishers internet marketing plan
Bolt: Bolt is a media company that brings together 3 mm high school and college kids each month at Bolt.com. They share photos and blogs, exchange gaming tips and movie reviews, and shout out about everything from the War in Iraq to American Idol. Our members hang out with each other they way you used to hang out with your friends. At Bolt, our business is helping brands connect with our members. Founded in 1996, Bolt is headquartered in New York City. commerce internet marketing
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Cox Newspapers: As one of the nations largest newspaper publishing enterprises, Cox Newspapers now produces 17 daily and 25 weekly newspapers. Cox Newspaper online properties include The Atlanta Journal-Constitution (www.ajc.com), Dayton Daily News (www.daytondailynews.com), The Palm Beach Post (www.palmbeachpost.com) and The Austin American-Statesman (www.statesman.com). information internet marketing
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PRIMEDIA: PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, our properties deliver content via print as well as the Internet, live events and video and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Homes Guide. PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products. PRIMEDIAs stock symbol is NYSE: PRM. internet marketing promotional
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SmartMoney.com: SmartMoney.com (www.smartmoney.com) is an investment news, tools and advice Web site. It is known not only for objective, top-notch reporting, but also for its proprietary interactive tools, which have received much critical acclaim. SmartMoney.com won a National Magazine Award in 2001 for Best Interactive Design, and continues to win awards year after year. SmartMoney.com licenses its award-winning, Java-based applications to many notable financial institutions. The company also offers SmartMoney Select (www.smartmoneyselect.com), a subscription-based Web site designed to fit the needs of sophisticated investors who need the most in-depth financial and market information available to make smarter business, financial and investment choices. SmartMoney is a joint venture of Hearst Communications, Inc. and Dow Jones & Company (NYSE:DJ; dj.com). affiliate company internet
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About Unicasts Video Commercial campaign internet marketing
The fully interactive Video Commercial is a 2MB, 30-second ad unit, which plays pure digital video at a rate of 30 frames per second up to eight times faster than traditional broadband video. The Video Commercial is delivered via Unicasts patented, pre-cached (non-streaming) delivery method, so that ads play perfectly/without delay for every consumer all of the time regardless of bandwidth, Internet connections or the Web site they are on. Video Commercials exhibit television-quality, allowing advertisers to build fully interactive ad campaigns that leverage their valuable offline creative assets, and providing Web publishers with a demanded ad unit, which advertisers will equate with traditional media. internet marketing tip
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About Unicast
Unicast is an online advertising solutions provider, which provides a comprehensive Online Format Suite to over 1400 site and network partners and 650 agency and advertiser customers. Unicast acts on behalf of both the buyers and sellers of online advertising, developing products and service enhancements to ensure that all of their online advertising needs are fulfilled through one central source. Unicast is based in New York City with offices in Chicago, Los Angeles, Brazil, Hong Kong and London. More information on Unicast and its Online Format Suite can be found at www.unicast.com.