Internet Marketing

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"However", continues Serpa, "more newspapers need to embrace modern technology to succeed % especially since readers, and advertisers alike, have been turning to the Internet for some time." Based on May 2007 data from the Newspaper Association of America, online advertising revenue made up a larger percentage of ad revenue in Q1 versus the same period a year ago. The Classified Concepts Online Locator 2.0 provides a way for newspapers to bridge the gap between print and online classifieds, by enhancing the online component to compliment their print program and take advantage of the monetary potential of Internet advertising."

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In addition to being a nuisance by bombarding your computer with advertisements, spyware and adware can slow down your Internet connection, as well as make your PC run slower. The spyware program will continuously "call home" and send statistical data related to your online habits back to ad servers using your Internet connection. The adware popup advertising would then be directed back to your PC from the marketing companies. This constant transfer of data is why at times your PC may not work at optimal performance.

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