Internet Marketing

IAB Adds Twenty-Five New Members

NEW YORK, NY (September 23, 2004) Today, the Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, announced the addition of twenty-five new companies to its membership roster, including Sina Corporation, Chinas largest Internet portal. Of the new members, eight are new general members and seventeen are new associate members. IAB member companies account for over eighty-six percent of the ad revenue generated via interactive advertising in the United States. engine internet marketing
New General Members include: Car Domain Network, Kaboose, Inc, Bolt, Marchex, Reed Business, Sina Corporation, SpecificMEDIA, Inc., and Uproar. The general member category represents companies that are actively engaged in the sale of interactive advertising.

Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading online global advertising industry trade association with more than 300 active member companies in the United States alone. IAB activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online and digital advertising. Make sure that the website adheres to IAB standards, and that the vendor creating your ads also follows them. The IAB has spent lots of time studying and documenting what works and what doesn't in advertising.

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The IAB have an hour on Thursday in the Titanium Room for the council and affiliates and other interested parties. The aim is to provide some insight into what the IAB is, why the IAB runs an Affiliate Marketing Council, and what you would like to see from the IAB in the affiliate space. Location, the Titanium VIP Room (see your map in the delegate brochure)

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New Associate Members include: Adinterax.com, BlueLithium, ContextWeb, Inc., DAC Group, DoubleFusion, IndustryBrains, Inc., Innovation Ads, Leapfrog Online, LinkShare Corporation, Millward Brown, Inc., Nurun, Inc., Organic, Inc., Publicis Dialog, Rhino Internet Solutions, Sage Metrics Corp., Vertical Response and Webclients.net. Associate members represent the perspective of companies that support the interactive advertising industry (for instance interactive or digital marketing companies.)

As an Official Supporter of the event now, we are very lucky to have the IAB%š CEO Guy Phillipson delivering a presentation during the Conference and we are aiming to work with the trade body over the coming months to ensure that all of its massive membership are aware of the UK%š specific Affiliate Marketing event. a4uForum members who wish to join the IAB during the event will also receive a preferential membership discount.

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Were excited to welcome this diverse group of companies as IAB members, said Greg Stuart, President and CEO, IAB. As IAB membership grows so does our ability to implement new initiatives and programs that benefit all companies operating in the interactive advertising industry.

If it is important for your business to harness the potential of the internet, chances are Forge can add significant value to your marketing strategy.

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About the IAB business computer internet

Founded in 1996, the Interactive Advertising Bureau (IAB) represents the leading companies in the interactive space. Membership includes companies that are actively engaged in, and support the sale of interactive advertising in addition to being responsible for selling over 86% of online advertising in the United States. IAB members include AOL, CNET Networks, DoubleClick, Forbes.net, MSN, Google, Overture, The Walt Disney Internet Group, Yahoo! and over 180 others. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information on the IAB please visit www.iab.net.