Internet Marketing

Copyright 2005 Stephen Wright

Business Internet Marketing The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with customers - existing or potential new ones, using the telephone, fax machines, direct mail marketing and even in-person meetings. Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any consistency. Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.

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Internet Marketing Strategic So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a popular blog website. One example is called blogger.com.

Why should a blog be part of your business’ marketing strategy The blogging movement is picking up speed, particularly for businesses. Blogging is one arena where the size of your company won’t matter. A blog is NOT the place to promote your product or company. It is a place to promote your ideas, provide tips, and express yourself in the hopes of building an audience. That audience may, in turn, become customers.

Internet Marketing Seo However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.

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Ebook Internet Marketing Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.

Angus has been working in the digital space for more than 10 years. In 1998, following a career in marketing with two multinational companies, founder of Genie, where Angus led the online web portal, customer experience and development strategy for 3 years. After setting up his own digital media consultancy business in the mid '00s, he took a permanent position as Managing Director of an online gift retailer, Dream Internet. In early 2007 Angus moved into his current role managing the Dell Consumer web site across Europe.

Business Home Internet After a small amount of basic research and reading, you will quickly see, there are numerous advantages to Blogs and RSS Feeds. One of the biggest reasons is that search engines love them. This is because blogs provide fresh and new content - precisely the thing that searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. What this means to internet marketers is that if you don't have a blog for your business, you are potentially reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.

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Internet Marketing Site Web For all the reasons mentioned above (and many, many more), blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. All the marketing research you can find will tell you that regular contact with your customers is a vital component in retaining existing clients, as well as gaining new business. Don't put it off any longer; it is time to get your blog going---today!

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Internet Marketing Web Stephen Wright is President & CEO of InternetMarketing.com
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Estate Internet Marketing Real

Stephen Wright is President & CEO of InternetMarketingUSA.com
Looking for Internet Marketing Ideas, Tips, and Solutions?
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