Internet Marketing

Hot Banana Software and SitePosition Form Partnership to Promote Unique Search Engine Marketing Capabilities of Hot Banana Web Content Management System

Hot Banana is a Next-Generation CMS Built to Be a Powerful Search Engine-Centric Marketing Tool, with a Broad Selection of Integrated E-Marketing Solutions

TORONTO--(BUSINESS WIRE)--May 11, 2004--

Hot Banana Software Inc., a leading North American Web Content Management System (CMS) company, and SitePosition, a professional search marketing agency, today announced a partnership to co-market Hot Banana, a new generation Web Content Management System, built from the ground up in harmony with Search Engine Optimization (SEO) best practices.
Hot Banana Software will be demonstrating the product at Booth #26 at Toronto's Search Engine Strategies Canada 2004 trade show and conference, May 11-12, 2004.

Unlike earlier forms of CMS, Hot Banana presents no technological barriers to full search engine optimization, search engine indexing, and the development of positive organic search performance. Websites with content that has previously been inaccessible to search engine spiders, due to Macromedia's Flash!, or dynamic or database-driven content, can now easily admit search engine spiders and crawlers to access all publicly-available web content, no matter how deep. Hot Banana's ability to parse and index all existing and updated web content, information and data enables any website to achieve the all-important balance between organic search engine rankings and a paid-ranking strategy with all the leading search engines, including Google, Yahoo!, and MSN.

With Hot Banana, marketing professionals will be able to take full control of their Web content and properly leverage their Internet marketing programs and campaigns to ensure the corporate Web site is a 24/7 sales tool.

The latest version of Hot Banana is designed with the non-technical user in mind. Hot Banana is a cost-effective, easy-to-use, feature-rich Web Content Management System, which allows organizations to develop a sophisticated Web presence on the Internet, or on Extranets and Intranets, or to create campaign micro-sites, and then fully leverage the content so that Internet sales, marketing promotions and campaigns are fully optimized.

"We've performed our due diligence and market research on all the Web Content Management Solutions currently available on the market and we're convinced that Hot Banana is the most comprehensive, search engine-friendly product available," said Brendan Kerin, President and CEO, SitePosition Search Marketing Agency. "Previous generations of CMS were developed primarily to serve the technical challenges of managing a website, with little or no thought given to the inherent relationship between CMS and SEO or search marketing. Hot Banana, on the other hand, is a new-generation CMS program which we have no hesitation in calling the most SEO-friendly, user-friendly, highly-featured CMS program ever devised. We chose this remarkable CMS over all others for our own site, and to integrate with our overall search marketing solutions for our clients, because it's planned, built and featured to serve business before technology."

"We're very proud to be partnering with SitePosition," said Krista Lariviere, President, Hot Banana Software Inc. "Their search engine marketing skills are the best we've come across, and they've quickly grasped all the unique and powerful search engine marketing capabilities of Hot Banana. They'll make an excellent partner for us, as we'll both clearly benefit from the synergy of our respective Internet marketing viewpoints."

Hot Banana was conceived and built to provide a powerful SEO-centric marketing tool, with a broad selection of integrated e-marketing solutions. For example, the Hot Banana 360 Degree Marketing Bundle gives complete hands-on control of Internet marketing initiatives, and comprises a Campaign Manager, Search Engine Referral Tracking & Reporting, Search Engine Landing Pages Manager, Email Signature Tool, and Communicator Advanced. Hot Banana has a built-in on-line marketer's toolbox. The program's analytics integration, together with Advanced Reporting and Page View & Site Search Reporting, gives unprecedented CMS control of on-line marketing campaigns.

Additionally, with Hot Banana Site Developer Express, authorized users can launch micro-sites to create imaginative new ways to extend the corporate Web site's reach. These sites can then be used to:

-- Serve as a companion to an email campaign, attracting traffic and thus extending the life of newsletters and their content;

-- Set up and track marketing campaigns using the Hot Banana Campaign Manager, driving qualified traffic to detailed content in a targeted area of a micro-site;

-- Target search engine campaigns on a specific product or service, reaching more prospects at particular search points.

Hot Banana is a mature, stable and proven web application built on Macromedia's Cold Fusion MX Server. It can leverage all the features available to a J2EE application server, and can be deployed on IBM's WebSphere or Macromedia's JRUN. Hot Banana's database engine is Microsoft's SQL Server, and Hot Banana is .NET-, XML-, and Web Services-ready. Web server performance is taken into consideration by caching database queries, creating persistent Web page objects, and producing cached, XML-based navigation structures. Hot Banana is flexible, so customization is possible, and it can be hosted internally within an organization.

About Hot Banana

Hot Banana Software Inc. is an innovative, next-generation Internet software company that has developed a leading-edge technology to enable sales and marketing professionals to take total control of their corporate Web sites.

Hot Banana was founded in 1999 by a team of Web and Internet marketing experts whose combined experience has directly contributed to its rapid growth, making it a leading North American Web Content Management System (CMS) company. Hot Banana is cost-competitive, easy-to-use, yet full-featured, allowing a company's Web content to be managed as an asset that can drive profits and productivity.

Hot Banana Software is profitable and privately held, and its management team is committed to upping the ante and setting new standards in Web Content Management for current and potential clients. For more information visit www.hotbanana.com, or for a product tour visit www.hotbanana.com/hot-banana-tour/

About SitePosition

SitePosition Search Marketing Agency, www.siteposition.ca, is a professional search marketing agency, serving B2B, B2C, non-profit, agency and consultant clients in Canada, the United States, Europe and the Caribbean. The SitePosition service portfolio includes Search Engine Optimization services, Search Engine Marketing campaign services (planning & management), SEO-friendly Content Management Solutions, content development & optimization (Web writing), PPC campaign management (development, media planning, management, ROI/conversion tracking), SEO/SEM consulting (fee-based services), and more.

Hot Banana is a trademark of Hot Banana Software Inc. Copyright (C) 2004. All other brands, products and company names mentioned herein may be trademarks or registered trademarks of their respective holders.

Contacts


Press Contact for Hot Banana:
David Terry, 416-388-9210
dterry@sympatico.ca
or
Press Contact for Site Position:
SitePosition Search Marketing Inc.
Brendan Kerin, 416-850-6567
brendan.kerin@siteposition.ca

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