Internet Marketing

Bentley Launches New Barter Exchange for Blackfunnel.Net, Chicago Based Urban Entertainment ISP/Portal, to Provide Trading and New Business Opportunities to the Urban Market

SARASOTA, Fla.--(BUSINESS WIRE)--Aug. 4, 2004--Bentley Commerce Corporation (OTCBB:BLYC), www.bentleycommerce.com, the leader in online based barter and trade, has just launched an online barter exchange for www.Blackfunnel.Net, a Chicago based urban entertainment ISP/Portal that caters to the lifestyles of progressive consumers who seek real value in today's market place.
Members of Blackfunnel.Trade will have immediate access on their branded trading site, to hundreds of millions of dollars of products and services available through Bentley Commerce's Global Trade Marketplace, which features the product and service offers from 180 exchanges with about 50,000 members, that participate in the Bentley exchange network, and 74 online exchanges that facilitate trading for about 15,000 companies.

Blackfunnel.Net expects to provide millions of American's with easy access to Urban Entertainment Content and Internet Access. In addition, Blackfunnel seeks to be the platform for advertisers to dynamically reach this growing on-line community with their branded messages. Now with Blackfunnel Trade, America's new Urban Barter Exchange, members will be able to trade their products and services to a new marketplace of buyers, manage their trade account online, and use the trade they earn from new sales to expand and improve their business or enhance their lifestyle.

"By teaming with Bentley Commerce," said Mark S. Marsh, Director of Internet Strategies for Blackfunnel.Net, "our member affiliates will be able to more efficiently handle cash flow and expenses, overstocked products, travel, advertising and much more!"

Bentley Commerce is providing Blackfunnel with its VirtualBarter trade exchange management software and global trade marketplace at www.blackfunnel.vbarter.com on a revenue share basis, It will host and assist Blackfunnel to manage the exchange, provide customer service and a team of experienced trade consultants to teach members about trade opportunities. In addition, members will be provided with a travel reservation department for online travel requests. Blackfunnel.Net will provide marketing and promotion for the new barter exchange and will add trading information, articles and case studies to its website to teach businesses catering to progressive urban consumers about the benefits of barter, and how they can use barter to increase sales and reduce their operational expenses.

Additionally, Bentley Commerce has provided Blackfunnel with its own clearinghouse on a revenue share basis. Blackfunnel will offer its member affiliates a business opportunity to start their own barter exchange in the Blackfunnel exchange network. These opportunities should further expand trade velocity and revenues in the Bentley Commerce global trade alliance.

"Bentley Commerce's ability to provide media companies and Internet portals with their own branded online trade exchange," said Bruce Kamm, Bentley Commerce's CEO, "provides new revenue generating opportunities for these companies and for Bentley Commerce, in addition to providing a novel and valuable service for their members. The added benefit of providing a clearinghouse to companies that want to create their own trade network is that it enables them to offer a desirable business opportunity to their members or audience that will also generate a new source of residual income."

About Bentley Commerce Corporation:

Bentley Commerce Corp. is a business-to-business, Internet e-commerce company that is establishing a new marketplace and distribution channel for worldwide barter and trade. Through the development of a seamlessly integrated family of online barter services, it envisions that most barter transactions can be handled over the Internet in real time, with its proprietary VirtualBarter software. Bentley intends to serve as a clearinghouse for barter trades for Fortune 500 trading partners, scores of existing retail barter exchanges that serve companies of all sizes, corporate barter companies that serve large multinational corporations, trade associations and their member companies, as well as media and travel agencies.

Forward-Looking Statements:

With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences, therefore such projected events and anticipated results are not warranties or guaranties that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the company's website(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.

Contacts


Bentley Commerce Corporation
Bruce Kamm, 646-825-9001
bkamm@bentleycommerce.com
www.bentleycommerce.com
www.bentley.vbarter.com
or
Blackfunnel.Net
Mark S. Marsh
Mark@Blackfunnel.Net
www.Blackfunnel.Net
www.blackfunnel.vbarter.com

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