Internet Marketing

Travel Industry Profits Weakened by Online Security Fears

Business Internet Marketing As many as one in seven people would rather put trust in high street travel agents than book a holiday online reveals a survey conducted by LogicaCMG.

"When consumers first began purchasing travel over the Internet analysts touted huge growth potential for the space, and now those online transactions represent more than half of all travel sales, " commented Stacy. "The group travel market is the last frontier of the online travel industry and like the overall online travel market; we believe growth potential is enormous."

Internet Marketing Strategic Over half (51 per cent) of bargain-hunting Brits could be persuaded to book their holidays online if there was a bigger online discount, yet almost 1 in 5 claim the reason they don't book online is because they are not convinced that travel companies keep their financial and personal details secure. Another 1 in 10 people would be further encouraged to book holidays online if there was a simpler transaction process. One in six consumers said hearing word of mouth through a friend or family member who has purchased online successfully would further encourage them to purchase from that brand-outlining the importance for companies to protect their brand from security failures.

Todays Weather Instant Street Maps ---eg. Bruce st or Airport City -------eg. Johannesburg Find the Shortest Route Ads BidOrBuy Advertising Opportunities Who's Online There currently are 16 guests and 1 member online. Safety and Security Shop by Price In a survey released today by RSA Security and LightSpeed Research, they mentionhow consumer fears of purchasing online is rising instead of the expected (That this fear would fall and eventually disappear) ending barrage of fraud and identity theft on the Internet this year has been the maincontributoor to these fears.

Internet Marketing Seo These figures are backed by ABTA's (Association of British Travel Agents) research which claims that the growth of the online travel market, which is expected to reach 17 per cent of the total UK travel market (GBP28 billion) by 2007, is reliant upon growing Internet penetration, increased confidence in users together with improved technology, products and content from online travel firms.

- It's official; the Internet is the most popular place for consumers to book travel! This is according to a recent PhoCusWright study whose analysis shows 2007 will be the first time transactions on the Internet will account for more than half (54 percent) of all U.S. travel bookings. According to a separate PhoCusWright study, one of the key competitive areas for the online travel industry is in the groups and meetings market, which they say will represent $175 billion by 2008. based, Groople.com.

Ebook Internet Marketing "Over a million UK consumers have already been victims of security breaches whilst carrying out online transactions. Because of fears about Internet security, more consumers are using the Internet for researching than actually booking their travel online," says Dave Martin, principal security consultant at LogicaCMG. "This is having a major impact on travel industry profits: every phone booking can cost a company around GBP30 whereas an online booking can cost a company less than 75 pence. This is the reason why many travel companies now impose surcharges for non-Internet bookings."

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Business Home Internet Tim Bush, Market Development Manager at BSI Group (British Standards Institute) comments: "We are seeing almost daily news of viruses, fraud, misuse of systems, data loss and unauthorised theft of information and according to the DTI(2), two-thirds of British companies had at least one of these security breaches in the last year. As only 5.5% of companies in the UK are compliant with the internationally recognised information security standard - BS7799 - LogicaCMG's findings don't really surprise us."

based online travel company Desiya in a bid to capture a share in the online travel market. As per the agreement, MSN will provide travel bookings and services including travel services, including air tickets and hotel bookings for India and worldwide to its users through Desiya. "The online travel market has grown widely in the recent past due to low cost airlines and widespread use of internet in the country. So, there are huge opportunities present in this segment, " Rajnish, Digital Marketing Revenue and Strategic Business Head, MSN, said. "India is the fourth largest internet market in the world with about 40 million Internet users and is poised to capture the third slot globally by 2010."

Internet Marketing Site Web "The whole point of having standards is to assist more and more organisations to raise levels of management, operations, client care and products and we hope that these findings will reinforce the importance of security compliance."