Cisco Buys Set-Top Box Maker Scientific-Atlanta in Move into Internet Television, Internet Marketing

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Cisco Buys Set-Top Box Maker Scientific-Atlanta in Move into Internet Television

Business Internet Marketing By Dave Porter

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Internet Marketing Strategic (AXcess News) San Jose, CA - Cisco Systems, Inc. (Nasdaq: CSCO) is buying set-top box maker Scientific-Atlanta (NYSE: SFA) in a deal valued at $6.9 billion. The acquisition would make Cisco the nation's leading provider of television distribution over the Internet.

Televisions are changing; there are Plasma TV, LCD screens, widescreen televisions and the just launched HD televisions. Television has gone digital in the last decade, set top digital boxes, Sky Digital and the new HD broadcasting. Updating televisions all the time can get expensive; the easiest way to avoid buying a new television is by winning one!

Internet Marketing Seo Cisco's acquisition of Scientific-Atlanta is thelargest deal the San Jose-based technology company has done, but its move into the market might be ideal timing as more and more homes become connected through broadband fiber optics and telephone companies are beginning to bundle services.

512 MB ( 2 x 256 MB ) SDRAM 512 MB ( 2 x 256 MB ) SDRAM Image for illustrative purposes only Stock code 404003 Mfct's part No. 512MB= Item in stock (7) QTY on order (0) 2007 Cisco Systems is the worldwide leader in networking for the Internet. Cisco' based (IP) networking solutions are the foundation of the Internet and most corporate, education, and government networks around the world. Cisco provides the broadest line of solutions for transporting data, voice and video within buildings, across campuses, or around the world.

Ebook Internet Marketing John Chambers, Cisco president and chief executive said, "Video is emerging as the key strategic application in the service provider triple play bundle of consumer entertainment, communication and online services."

Using Internet Explorer 5.5 (or above):
Click the Tools menu.
Click Internet Options.
Click the Security tab.
Click the Custom Level button.
Scroll down to Scripting.
Click Enable under Active Scripting.
Click OK to close the Security Settings dialog box.
Click the yes button when prompted to change the security settings for the zone.
Click OK to close the Internet Options dialog box.

Business Home Internet The move will allow Cisco to enhance its services and business that move through its switches and routers. To Scientific-Atlanta, that's music to their ears as the company needs more capital to expand its market share against Motorola (NYSE: MOT) which also manufactures set-top boxes.

Using Internet Explorer 5.5 (or above):
Click the Tools menu.
Click Internet Options.
Click the Security tab.
Click the Custom Level button.
Scroll down to Scripting.
Click Enable under Active Scripting.
Click OK to close the Security Settings dialog box.
Click the yes button when prompted to change the security settings for the zone.
Click OK to close the Internet Options dialog box.

Internet Marketing Site Web With Cisco involved Scientific-Atlanta's customers can see more bundled services, which they prefer over numerous sources.

Based Business Home Internet Through Scientific-Atlanta Cisco can provide cable operators and phone companies that are entering the paid TV market an end-to-end solution for delivering video services.

Internet Marketing Web Cisco is already in with cable operators and phone companies, to whom it sells routing and switching equipment. Now, it can add one more piece of equipment in homes and provide more complete services. So for Cisco, the acquisition of Scientific-Atlanta made perfect sense and has a built-in value the router and switch manufacturer can easily convert to sales - and market share.

Estate Internet Marketing Real Scientific-Atlanta is the largest provider of set-top boxes in the nation and with Cisco behind it, the company should be able to widen its lead against Motorola.

Engine Internet Marketing Shares of Cisco were at $17.00, down 37 cents and Scientific-Atlanta's stock was quoted at $42.14, up 69 cents at 2:23pm EST Friday.

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