Thousands of Marketers Convene at AD:TECH Chicago, Internet Marketing

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Thousands of Marketers Convene at AD:TECH Chicago

Interactive Advertising and Marketing Event Exceeds Expectations in New Midwest Venue

FAIRFIELD, Conn.--(BUSINESS WIRE)--July 19, 2004--The first Chicago-based AD:TECH since 1998 welcomed over 2300 attendees and exhibitors and was highlighted by informative keynote addresses from Pete Peterson of United Airlines and Roger Blackwell, Ph.D, Author of "Brands that Rock," industry forecasts, announcements and new product launches. The event attracted many of the industry's key interactive advertising and media players to the Sheraton Chicago Hotel & Towers this week. The show concluded on Tuesday, July 13.
As part of the event's comprehensive conference program, AD:TECH delivered a general session entitled "Big Brands...Big Thinking," during which top executives from Procter & Gamble and Kraft Foods discussed what is working in Internet marketing for big brand marketers.

During his keynote presentation, which was given a standing ovation, Roger Blackwell revealed branding and marketing lessons that can boost creative thinking, increase market share, and enhance the longevity and success of a brand.

"Our Chicago launch exceeded our expectations in attendance, and we are thrilled with the enthusiastic response to our comprehensive conference program," said Joel Davis, president and CEO of JD Events, the producer of AD:TECH. "This event proved to us that Chicago is truly an interactive marketing hot-spot."

AD:TECH, now in its 9th year, is the industry's most comprehensive forum dedicated to the interactive advertising and marketing sector. Exhibitors include industry giants such as Google, America Online, Inc., Overture and DoubleClick. Event participants praised AD:TECH for once again providing an informative forum for industry professionals.

For additional information about the Chicago event and the upcoming AD:TECH New York in November, visit www.ad-tech.com.

About JD Events

JD Events is dedicated to the creation of targeted and innovative industry-leading events that deliver results. The company brings together highly qualified buying audiences, education-rich content and high-level networking opportunities, all geared toward increasing business transactions in the markets it serves. JD Events produces the Travel Commerce Conference & Expo (TravelCom Expo), the Satellite Application Technology Conference & Expo (SATCON) and AD:TECH, the event for interactive marketing. For more information please visit www.jdevents.com.

Contacts

PAN Communications, Inc.
Melanie Wilcox/Carrie Schuller, 978-474-1900
jdevents@pancomm.com

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