Internet Marketing

Cox High Speed Internet Service Hits Warp Speed

Cox Thanks Residential Customers with Huge Increases in Speed, Entices New Subscribers with Greater Value

SAN DIEGO--(BUSINESS WIRE)--Aug. 10, 2004--Cox Communications today announced that it has increased the speeds of each package of its popular Cox High Speed Internet service. The company's flagship Cox High Speed Internet Preferred package now offers 4.0 Mbps per second of download speed (up from 3.0 Mbps) with 512 Kbps upload speed (up from 256 Kbps), making it the fastest broadband Internet service available for under $30 (Cox Combo bundle discount).
Last night the company 'flipped the switch' and significantly increased the speed of its Internet service for all residential customers, offering a substantial improvement to service with no increase in price.

Cox Communications began offering three different Internet service tiers last fall, introducing a "Premier" package with more speed and additional features, and an economical "Value" package targeted at customers concerned more with price than speed and features. With today's across-the-board speed increases, these three service levels offer more value than ever before. Customers may also continue to realize additional benefits and savings by bundling Cox High Speed Internet with video and telephony offerings; Cox rewards bundling with a $10 monthly savings on the Preferred and Premier Internet packages.

Package Speed/Price Benefits
----------------------------------------------------------------------
Fast CHSI Value 256 Kbps symmetrical Introductory package that
$24.95 (no bundle is 8 times faster than
required) dial-up. Ideal for the
most price-sensitive
dial-up customers who
want an always-on
connection and faster
speed.
----------------------------------------------------------------------
Faster CHSI Preferred 4.0 Mbps/512 Kbps; Cox's most popular
$29.95 (Cox Combo package. CHSI Preferred
discount) is the fastest broadband
Internet service
available for under $30.
This service is now up to
2.7 times faster than 1.5
Mbps DSL service and
nearly 140 times faster
than dial up.
----------------------------------------------------------------------
Fastest CHSI Premier 5.0 Mbps/768 Kbps This is the fastest
$44.95 (Cox Combo broadband service
discount) available for under $45.
CHSI Premier is up to 173
times faster than dial-up
and 3.3 times faster than
1.5 Mbps DSL. This
package is ideal for
intensive Internet users,
multiple PC households,
gamers and those who
download large files.
----------------------------------------------------------------------

Cox is also launching a new marketing campaign, "Fast is Beautiful," to promote the faster-than-ever Cox High Speed Internet. Customers are also directed to fastisbeautiful.com, where they can interact with a special website that includes rich broadband content, detailed information on the service improvements and current package/price offers, and even ideas about how to put all of the extra speed to good use. The site also links to Cox.com for ordering and service upgrades.

Cox continues to emphasize the additional value that can be realized by bundling high-speed Internet with video and telephony offerings by offering $10 savings on the Preferred and Premier packages when customers also subscribe to Cox Cable, Cox Digital Cable and Cox Digital Telephone. However, the company stresses that its bundle is easier for customers to understand and offers greater value than its telephone company competitors. Cox is the only single provider offering Internet, video and telephony via one network, and Cox supports all of its services with one number to call for customer service and integrated billing.

Cox Communications San Diego

Cox Communications is a full-service telecommunications provider, serving 534,000 customers and employing 2,300 individuals throughout San Diego County. The company offers an array of services, including Cox Cable, Cox Digital Cable, Cox High Speed Internet, local and long distance telephone through Cox Digital Telephone, Entertainment on Demand, Cox High Definition Cable, and Cox Business Services. Cox Communications also owns and operates Channel 4 San Diego, the television home of the Padres and award-winning local programming. To date, the company has deployed more than 70,000 glass miles of fiber optic cable. The nation's third-largest cable television provider, Cox Communications serves approximately 6.6 million customers nationwide. It has been operating in San Diego County since 1961.

About Cox Communications

Cox Communications (NYSE:COX), a Fortune 500 company, is a multi-service broadband communications company with approximately 6.7 million total customers, including 6.4 million basic cable subscribers. The nation's third-largest cable television provider, Cox offers both analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long distance telephone under the Cox Digital Telephone brand; high-speed Internet access under the Cox High Speed Internet brand; and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com.

Contacts


Cox Communications
Judith Morgan Jennings, 619-266-5382

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