Internet Marketing

Can a 10-year-old teach you anything about Internet
marketing? Until recently, I didn't think so. But
let me tell you what happened...

Business Internet Marketing My 10-year-old son Ben and his sisters wanted to attend
a musical theater class. The total price tag? $1,590!

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Internet Marketing Strategic I said they could go, but they'd need to earn the
tuition money.

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Internet Marketing Seo Well, the kids are the published authors of a children's
book called 15 Reasons I Love My Dad. It retails for
$14.95. Their proposal - go door to door and sell their
book until they raised the $1,590.

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Ebook Internet Marketing They decided to give people an incentive to buy the book
now by running a 'neighborhood special' and offering it for
only $10.00 instead of $14.95. In doing so, they created a
reason for people to take action.

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Business Home Internet Ben wrote the first spiel:

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Internet Marketing Site Web "Hi, I'm Ben and I'm the author of 15 Reasons I Love My
Dad, a fill-in-the-blank book that lets children show
their dad how much they love him. I'm running a
neighborhood special today. You can get the book for only
$10 instead of $14.95. Would you like to buy one?"

Based Business Home Internet Ben journeyed out into the world of door to door sales.and
sold five books to the first 13 people he talked to. His
sales conversion rate? 38%!

Internet Marketing Web Ben wasn't too happy with this. Afterall, eight people
didn't buy his book. So, he sat down with his partners
to make some changes.

Estate Internet Marketing Real The kids rewrote the spiel. They added a reason why by
telling their prospect they were raising money to attend
a musical theater camp and they started handing the book
to the person as they talked.

Engine Internet Marketing The combination of the reason why and putting the book in
the hand of the prospect increased their conversion rate.
The kids talked to eight people and sold four books. Their
conversion rate? An impressive 50%.

Affiliate Internet Marketing But they still weren't satisfied. They wanted more people
to buy their book. I tried explaining to them how in the
Internet marketing world, I'm happy with a one to two
percent conversion rate when I first start out. They
looked at me like I was crazy...The thought of knocking on
100 doors and only selling two books did not appeal to them
at all!

Consulting Internet Marketing After some review, they decided that simply asking
a person if they wanted to buy a book made it too easy to
say no. So, they added a stronger call to action at the
end. And, they started going out in groups of two:

Course Internet Marketing "Hi, I'm Ben and I'm the author of 15 Reasons I Love My
Dad. (Hand the book to the prospect.) It's a fill-in-the-
blank book that lets children show their dad how much they
love him."

Expert From Insider Internet "And I'm Cassie. We're raising money to take a musical
theater class. We're running a neighborhood special today.
You can get the book for only $10 instead of $14.95. How
many would you like to buy?"

Firm Internet Marketing The next time out, they went to eight houses and sold six
books. Conversion rate? A whopping 75%!

Advertising Business Internet No one bought more than one book but instead of being
told, "No, I'm not interested" most people responded by
saying, "Ohhh, I think one is enough..."

Business Computer Internet Granted, the kids have only sold 15 books and they've got
a way to go to reach their goal of selling 159. And, their
numbers are too small to conclusively say that each little
change was directly responsible for the corresponding
increase in sales. But, assuming their results are valid,
what Internet marketing tips can you learn from a 10-year-
old?

Center Internet Marketing First, set a goal. Know what you want to accomplish.

Internet Marketing Promotion Second, create a plan for accomplishing your goal. Adding
a deadline always helps.

Guide Internet Marketing Third, start somewhere and then make changes to improve
your sales. They can only get better.

Internet Marketing Toronto Fourth, give an incentive to take action now - offering a
limited time special or a limited number of items for sale
creates a sense of urgency.

Denver Internet Marketing Fifth, tell your prospects the reason for your offer.

Chicago Internet Marketing Sixth, have a strong call to action so people know exactly
what you want them to do.

Internet Marketing Specialist And seventh, know your numbers. Make changes designed to
improve your conversion rate and then monitor what happens.

3g Edition Generation Internet And there you go. Real world Internet marketing lessons
learned from a 10-year-old.

Agency Internet Marketing About The Author:

Internet Marketing Resource Cindy Kappler is a successful online marketer. Get her free
report, "Case Studies: A Behind the Scenes Look at How the
Internet's Top Marketers Create Profit Producing Advertising
Campaigns" at http://www.InternetMarketingScoop.com

Expert Internet Marketing

Internet Ireland Marketing Cindy Kappler is an entrepreneur with several successful
online businesses. Cindy and Yanik Silver
co-authored Web Ad Magic, a massive collection of profit-producing autoresponder sequences,
emails and ezine ads you can model and use for your own Internet marketing, and Online Marketing Secrets Uncovered, a detailed home study
course for Internet marketers. Get her free report "Case Studies: A Behind the Scenes Look at How the Internet's Top Marketers Create Profit Producing Advertising Campaigns". Get your free copy here => Internet Marketing Case Studies

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