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Quova Joins APACS, the UK Payments Association

Geolocation Knowledge Vital to Banks Facing 20% Rise in Fraud Losses

MOUNTAIN VIEW, California, May 3/PRNewswire/ -- Quova, Inc., the world's leading provider and developer of web geography services and technologies, announced today that it has joined the Association for Payment Clearing Services (APACS), the UK trade association for payments. APACS provides a forum for institutions delivering payments services to end customers to address co-operative aspects of payments and their development. It is also the main industry voice on issues such as plastic cards, card fraud, cheques, electronic payments and cash. center internet marketing
APACS recently reported that UK card fraud losses totaled pounds Sterling 504.8m in 2004, up by 20% compared to 2003. The association keeps its membership current on the most powerful technology tools available for fraud prevention, including Quova's geolocation solutions.

Money taken from current accounts is increasingly being obtained through cash machines, according to a new report from the UK payments association Apacs.

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Apacs, the UK's payments association, has rejected an idea from security firm VeriSign which would see disposable passwords used to authorise card not present transactions.

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"The APACS membership is a who's-who of the leading banks in the UK and the world, and their highest priority is to stay ahead of fraud with solutions like Quova's," said Gary Jackson, EVP of worldwide operations for Quova. "Our knowledge is in demand among these companies, and we're eager to learn from them how we can best meet their needs."

The UK's payments association Apacs has relaunched its website that aims to help consumers compare credit cards and offer advice on how to use them.

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As the deadline for the conversion to chip and pin approaches, Apacs (Association for Payment Clearing Services) has revealed that around 10% of tills are still not converted

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About APACS

The payments association has released a new Payment Myths report, aiming to counteract popular money misconceptions. For example, Apacs points out that, in total, as many cheque payments as credit card payments are currently made each year in the UK. it has found that more people use cash than credit cards for £ more transactions.

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APACS (www.apacs.org.uk) is the UK trade association for payments. It provides the forum for the UK's financial institutions to come together on non-competitive issues, to develop banking systems for the future and to provide innovation and developments in payments. It is also the banking industry voice on payments issues such as plastic cards, card fraud, cheque and electronic payments. APACS' fraud prevention website is at www.cardwatch.org.uk. 3g edition generation internet
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About Quova, Inc. internet marketing resource
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Founded in January 2000, Quova, Inc. is the leading provider of geolocation services to online businesses. Quova's patented technology provides the geographic location of Web site visitors in real time, enabling businesses to manage digital rights, target content, detect fraud, conduct site analysis and ensure regulatory compliance. Quova's customers and partners include industry leaders such as Major League Baseball Advanced Media, Bell Canada, Cisco Systems, Cyota, Corillian, ABSOLUT, HPshopping, VeriSign, EverBank, IBM SurfAid, Times Online and Sky Sports. A privately owned company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group, Schoffstall Ventures and Fidelity Ventures, Quova is headquartered at 333 West Evelyn Avenue, Mountain View, California 94041, with European headquarters in Amsterdam, The Netherlands. Quova can be reached at +1-650-528-3700 and on the Web at www.quova.com. internet ireland marketing
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NOTE: Quova, the Quova logo and GeoPoint are registered service marks and/or trademarks of Quova, Inc. internet marketing technique
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Web site: http://www.quova.com filled increase internet

Source: Quova, Inc.