Internet Marketing

Eight Deadly Web Site Mistakes and How to Avoid Them
Copyright 2005 Marcia Torrey Jay

Business Internet Marketing Creating and maintaining an effective presence on the Web
has become increasingly complex and challenging as the
power of the Internet as a marketing tool becomes more and
more necessary to entrepreneurs and emerging businesses.

In the future, economics and marketing should drive online tactics to avoid what is happening with the steady proliferation of retailer coupon codes on disparate sites across the Internet.

Internet Marketing Strategic The good news is that technologies that were only available
to the big guys just a couple of years ago - audio, video, ecommerce, e-mail database management applications - are now affordable for almost everybody. The bad news is that the number of choices and opportunities can be confusing and overwhelming.

As is true of most web sites, the Site server automatically recognizes the Internet URL from which you access this Site. We may also log your Internet protocol ("IP") address, Internet service provider, time stamp for system administration, order verification, internal marketing, and system troubleshooting purposes. (An IP address may indicate the location of your computer on the Internet.)

Internet Marketing Seo Here are my eight favorite tips to help you steer clear of
some of the biggest mistakes I've seen people make when designing or re-designing their Web projects.

Want MORE Web Site Traffic Let Our Online Professionals Optimize Your Web Site.. URCHIN PRO Get detailed reports on your web site traffic. Urchin is the most accurate, easiest to use web analytics product on the market. By using statistical and graphical reports, who uses your web site, when do they use it, and what do they use it for Their simple, based administration interface is powerful enough for the system administrator, and intuitive enough for the marketing team.

Ebook Internet Marketing 1. You begin without a marketing strategy.

linking to yours. Just place your ad or banner ad on top of the article directory for your main product or service. All those links can add up to a large amount of traffic for your web site. 5. There a millions of web sites on the internet. Instead of marketing your web site as a web site. Market it as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just place

Business Home Internet Web sites, like brochures, newsletters, business cards,
post cards and the like, are simply part of your marketing
mix, not just something you build so you can say you have
one.

But, as if this were not enough of an incentive to joining the Mypaydayloan.com team affiliate internet marketing program, the publishers of Mypaydayloan.com are so enthusiastic about the product they are offering they offer a $1000 bonus to any publisher who send 500 applicants in one month! Outstanding as this may sound though, any affiliate marketing internet program is only as good as the product it sells and one look at the Mypaydayloan.com home web site will show you the care and attention this team has put into ensuring its web site is both very user friendly and offering a product people need and want.

Internet Marketing Site Web Before you begin, you need to ask yourself important
questions about your Web site strategy beginning with why
you want a Web site in the first place.

Based Business Home Internet a. What are your objectives? To educate? Motivate? Inform? Attract new business? Serve existing clients? Be perceived a certain way, such as compassionate or trendy? b. Who is your target audience? c. What do you want your visitors to discover and/or do when they log on to your site?

Internet Marketing Web As the Cheshire cat explained to Alice - if you don't know where you're going, I can't tell you how to get there. So before you do anything else, make an Internet marketing plan for your site.

Estate Internet Marketing Real 2. You have no Internet branding or inappropriate branding.

Engine Internet Marketing Once you know what your objectives are and have identified
your target audience, your site needs to reflect that knowledge. A music site selling hip-hop to teens needs to look and feel a lot different from a health care site for seniors or a motorcycle site for guys that ride Harley Fat Boys.

Affiliate Internet Marketing A good brand should repel as strongly as it attracts. Once
you get the positioning and Internet branding right, your
site will sort out your potential clients from the online crowd.

Consulting Internet Marketing 3. You buy the wrong technology for your goals and
objectives.

Course Internet Marketing There are two big, broad categories of Web sites - one that
you own and one that you rent. The "rental" model is a site offered by what is called an Application Service Provider or ASP. You usually will pay a set up fee and a monthly fee ranging from $59 way up to hundreds of dollars depending on the sophistication of the Web site application.

Expert From Insider Internet At the low end, you may see an ad for a "FREE WEB SITE."
The company offers to build your site and then you "just
pay" $59 per month- forever! With this model the site
itself never belongs to you, only your content. If you
leave the provider, you can't take the site with you.

Firm Internet Marketing With the ownership model, you will hire a Web site
designer, or do the work yourself, then pay an annual or monthly hosting fee - usually much smaller comparatively - and you own both the site and the content, which you can move to a different service provider if you wish.

Advertising Business Internet 4. You have no Internet marketing plan.

Business Computer Internet "We will build it and they will come," has not worked for a long, long time. Budget the money necessary to promote your site and meet your objectives, or wait until you can. It doesn't have to be a very expensive plan. But do something! There are way too many "secret Web sites" out there in cyberspace.

Center Internet Marketing Start building your email database as soon as possible. Consider an eZine to keep you in front of your prospects on a regular basis. Offer a free report on your site. Put the offer on the back of your business card.

Internet Marketing Promotion If you want to do more, work with a Search Engine Optimizer (SEO), who will make your site attractive to Google and Yahoo and other top search engines. You may also want to consider pay-per-click (PPC) advertising to get you to the top of the search engine listings.

Guide Internet Marketing 5. You have no way to measure your site's effectiveness.

Internet Marketing Toronto Remember that old saying: "If it's not broken; don't fix
it?" Well you will need a way to know if your site is
working for you or not. Make sure that your service
provider offers site statistics, to let you know who is visiting, how often and if your traffic is growing.

Denver Internet Marketing Use an email sign-up form to build your database, and keep
an eye on your progress. Track what works and what doesn't,
and make changes as you get feedback.

Chicago Internet Marketing 6. Your technology doesn't match the target audience.

Internet Marketing Specialist We've all had the experience of landing on a Web site, only
to get a message saying that we don't have the right
plug-in to view it. Sometimes the site designer has a link letting you know that since you are among the "great unwashed" without the "right" browser of technology, you must go download it to view the site. Don't expect that potential visitor to stick around!

3g Edition Generation Internet Research your target audience to make sure your site
considers their technology level. Don't use images that are
too large to load in a reasonable amount of time if your
users don't have a broadband connection, for example.

Agency Internet Marketing 7. You let your users get lost in Cyberspace.

Internet Marketing Resource Your navigation system needs to be clear, and intuitive.
Links should be in the same position on each page. There
should always be a "home" button. Confusing navigation
drives potential clients and users away.

Expert Internet Marketing 8. You play hard to get.

Internet Ireland Marketing Don't make it hard for your clients and prospects to communicate with you. Make sure your contact information is on every page and is easy to access. Let your visitors know what you want them to do, like: "Call me!" or "Sign Up for My E-EZine."

Conference Internet Marketing
----------------------------------------------------
Marcia Torrey-Jay is a Web designer, writer, and Internet marketing professional. Her company, Vision Quest Multimedia in Los Angeles, CA, offers custom Web site design, Internet branding and online marketing services to small business owners, professionals, healers, artists, and other entrepreneurs. Visit http://www.visionquest.tv to sign up for her free Web site development tips and tools eZine, Envision It!

Marcia Torrey-Jay is a Web designer, writer, and Internet marketing professional. Her company, Vision Quest Multimedia in Los Angeles, CA, offers custom Web site design, Internet branding and online marketing services to small business owners, professionals, healers, artists, and other entrepreneurs. Visit http://www.visionquest.tv to sign up for her free Web site development tips and tools eZine, Envision It!



Contact him at http://www.visionquest.tv