Internet Marketing

Starwood unveils TheLobby.com blog

Business Internet Marketing Starwood and its Starwood Preferred Guest program is introducing a new online blog, called TheLobby.com.

I' If engagement is Starwood's goal, then do it whole heartedly. Make TheLobby.com into a real blog. Invite some of those preferred guests to be bloggers on the site. Let them write what they feel and think, the good and the bad, about their experiences as Starwood guests, about %"he latest and greatest in worldwide travel% (from their distinct viewpoints) and as loyalty programme members.

Internet Marketing Strategic TheLobby.com is a content-rich daily travel blog designed to create an emotional connection and foster a sense of belonging among the uber travelers that participate in Starwood Preferred Guest, as well as all travelers in search of exclusive, insider information on travel, destinations and more.

You can also include some artistic work or pictures in the blog, to make it more visually appealing. Blog picture managers such as Picasa are freely available on the Internet to accomplish this. If your blog has interesting, original content, bloggers might decide to add links to it on their web sites and comment on your suggested topic. links to your blog from other web sites, your web site will place higher within search engine queries, thus boosting your link popularity.

Internet Marketing Seo With a focus less on the transactional and more on lifestyle and experience, TheLobby.com is meant to capture people's passion for traveling and hotels, as well as the unique camaraderie among globe trotting travelers who spend the better part of their life on the road.

Actually, GM's blog (which runs MT as well, as you know) out commenting policy. Starwood could learn a lot from that. By Neville Hobson April 17, 05 AM The best thing about launching a blog is that you can make adjustments as you work through the issues and receive feedback from a variety of sources.

Ebook Internet Marketing TheLobby.com's robust editorial section is led by Marc Schiller, CEO of ElectricArtists, and staffed with a team of travel writers recruited from popular travel-related weblogs.

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Business Home Internet Notables from within Starwood's brands and hotels will also participate on the blog, including a regular column by Starwood associate William Sanders, a.k.a.

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Internet Marketing Site Web The Starwood Lurker, who has been featured in USA Today, The New York Times and the Wall Street Journal for his candid participation in customer chat rooms such as Flyer Talk.

Based Business Home Internet "Starwood Preferred Guest strives to be an industry leader and innovator. By creating an experience outside of the corporate box, we believe TheLobby.com will establish more personal relationships with members in a new and non-traditional way," said Robin Korman, Vice President of Loyalty Marketing for Starwood. "It's all about fostering a sense of community for our members where we can showcase and celebrate their experiences and passion for travel and provide access to great 'insider' editorial content."

Internet Marketing Web The Lobby.com will provide visitors with insider peeks into new hotels and guestrooms, secrets from the "back-of-the-house," chats with internal and external experts such as design executives, golf pros and chefs, destination pieces including cool places to go in hot cities penned by W concierges, how to play tough holes on resort courses by PGA players or associates' favorite restaurants and things to do in locations around the globe.

Regular columns include "My Favorite Hotel," "Room with a View," and "It Happened Here." Other features include top ten lists and weekly contests and giveaways, travel tips and trend reports on fashion, travel and high tech gadgets.