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Starwood adds travel blog

Starwood adds travel blog

Business Internet Marketing Starwood Hotels & Resorts and its Starwood Preferred Guest programme are introducing a new online travel blog.

I' If engagement is Starwood's goal, then do it whole heartedly. Make TheLobby.com into a real blog. Invite some of those preferred guests to be bloggers on the site. Let them write what they feel and think, the good and the bad, about their experiences as Starwood guests, about %"he latest and greatest in worldwide travel% (from their distinct viewpoints) and as loyalty programme members.

Internet Marketing Strategic TheLobby.com is designed to create an emotional connection and foster a sense of belonging among the uber travellers who participate in Starwood Preferred Guest, as well as all travellers in search of exclusive insider tips on travel, destinations and more.

If it is important for your business to harness the potential of the internet, chances are Forge can add significant value to your marketing strategy.

Internet Marketing Seo With a focus less on the transactional and more on lifestyle and experience, TheLobby.com is meant to capture peoples passion for travelling and hotels, as well as the unique camaraderie among globe trotting travellers who spend the better part of their life on the road.

You can also include some artistic work or pictures in the blog, to make it more visually appealing. Blog picture managers such as Picasa are freely available on the Internet to accomplish this. If your blog has interesting, original content, bloggers might decide to add links to it on their web sites and comment on your suggested topic. links to your blog from other web sites, your web site will place higher within search engine queries, thus boosting your link popularity.

Ebook Internet Marketing TheLobby.com's robust editorial section is led by Marc Schiller, CEO of ElectricArtists, and is staffed with a team of travel writers recruited from popular travel-related weblogs. Notables from within Starwoods brands and hotels will also participate on the blog, including a regular column by Starwood associate William Sanders, a.k.a. The Starwood Lurker, who has been featured in USA Today, The New York Times and the Wall Street Journal for his candid participation in customer chat rooms such as Flyer Talk.

"When consumers first began purchasing travel over the Internet analysts touted huge growth potential for the space, and now those online transactions represent more than half of all travel sales, " commented Stacy. "The group travel market is the last frontier of the online travel industry and like the overall online travel market; we believe growth potential is enormous."

Business Home Internet Starwood Preferred Guest strives to be an industry leader and innovator. By creating an experience outside of the corporate box, we believe TheLobby.com will establish more personal relationships with members in a new and non-traditional way, said Robin Korman, Vice President of Loyalty Marketing for Starwood. Its all about fostering a sense of community for our members where we can showcase and celebrate their experiences and passion for travel and provide access to great insider editorial content.

Actually, GM's blog (which runs MT as well, as you know) out commenting policy. Starwood could learn a lot from that. By Neville Hobson April 17, 05 AM The best thing about launching a blog is that you can make adjustments as you work through the issues and receive feedback from a variety of sources.

Internet Marketing Site Web The Lobby.com will provide visitors with insider peeks into new hotels and guestrooms, secrets from the back-of-the-house, chats with internal and external experts such as design executives, golf pros and chefs, destination pieces including cool places to go in hot cities penned by W concierges, how to play tough holes on resort courses by PGA players or associates favourite restaurants and things to do in locations around the globe. Regular columns include My Favourite Hotel, Room with a View, and It Happened Here. Other features include top ten lists and weekly contests and giveaways, travel tips and trend reports on fashion, travel and high tech gadgets.

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